michael

Michael van der Roest

About Michael van der Roest

Michael van der Roest, author and analyst for CMX, has been active in SEO, social media and content marketing for the past 7 years. His work has ranged from SEO in the automotive industry to personalized talent management and online representation with his company, uPromote Marketing. Michael attended college at Chapman University for business marketing. He is an avid runner and enjoys cooking.
2 12, 2013

B2C Content Marketing ROI Goals & Measurement KPIs

By |December 2nd, 2013|Blogs, Measure, Measure Blogs|0 Comments|

When a business strategy is formulated, there is usually an anticipated outcome that is derived. Similarly, the outcome of a content marketing strategy zeros in on achieving a return on investment (ROI) by setting and accomplishing goals. The success of content marketing comes in the form of goals being reached, with ROI as the […]

18 11, 2013

Content Marketing B2B ROI Goals & Measurement KPIs

By |November 18th, 2013|Blogs, Measure, Measure Blogs|0 Comments|

Content marketing ROI (return on investment) extends beyond the typical data points of sales or revenue. There are a number of attribution variables that B2B companies are taking into account. Establishing goals that result in a measurable ROI can range from implied/indirect (sales/revenue/conversions) to empirical/direct evidence (traffic/leads/engagement). Implied evidences are ambiguous results that stem […]

8 10, 2013

The Power of Perception and Sensation in Content Marketing

By |October 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

Let’s face it, perception is important. Most people care about what their friends, peers or family think and feel about them.  Business professionals, movie stars and political figures all spend a ridiculous amount of money on quality control to preserve their images.

Business Image Imperative

The ones who spend the most time and money stressing over […]

19 08, 2013

Desired ROI Goals for Content Marketing – Series Overview

By |August 19th, 2013|Blogs, Interview 14 Blogs, Measure, Measure Blogs|0 Comments|

Each company type, contingent on industry and market, will have a unique set of goals and expectations that are attributed to their investment in content marketing. Furthermore, the ultimate goal for each company or organization is to gain a larger return on investment (ROI). In terms of content marketing, ROI can relate to more […]

1 08, 2013

Measurable KPIs for Social Media – YouTube

By |August 1st, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Over the past several years, there has been a significant shift in the way people become captivated and amused by media. Instead of entertaining themselves, people want to be entertained. They want to quickly gain the most information/amusement with the least amount of effort. The solution – online video.

Video Growing in Popularity

With the transition […]

30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

24 07, 2013

Measurable KPIs for Social Media – Twitter

By |July 24th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Twitter has 140 million active users and 175 million tweets per day.

This is no trivial statistic. People are using Twitter as a giant news feed to stay connected and up-to-date with friends and admired brands. There will always be tweets that have little-to-no value for followers; however, there is a building tendency to see […]

12 07, 2013

Content Marketing and Return on Investment

By |July 12th, 2013|Interview 11, Measure, Measure Summaries, Summaries|0 Comments|

“You can get anything you want out of life if you help other people get what they want,” is the philosophy of Warren Whitlock, best-selling author, speaker and social media strategist. “I found out that my sales tripled when I started looking to help the other person rather than talking them into buying what […]

9 07, 2013

Measurable KPIs for Social Media – SlideShare

By |July 9th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Business professionals have been given a very advantageous opportunity to track and analyze the KPIs of the largest community for sharing presentations, SlideShare. If willing to spend some money to “Go PRO,” SlideShare will provide you with the ability to track engagement with your content and uploads through built in analytics, showing visitor behavior […]

28 06, 2013

Measurable KPIs for Social Media – LinkedIn

By |June 28th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Teens are not the only demographic who use social media to stay in the loop with peers and popular brands. Professionals also need to have a place to “play,” and they do. LinkedIn offers a unique environment where business professionals can interact and build connections to grow business opportunities and relationships. LinkedIn reaches an […]