teri

Teri Watson

About Teri Watson

Teri Watson is Editor of the Content Marketing Examiner. She has over 20 years of direct marketing experience, including writing, editing, researching, interviewing, art production and mailing list management. As technology grew in the marketplace, she transitioned into systems testing, customer service, and training for a hosted business management provider. A long-time resident of Orange County, she enjoys reading, old movies and good friends.
28 10, 2013

Content Marketing Strategic Planning for Nonprofits

By |October 28th, 2013|Interview 20, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #20 Transcript – October 17, 2013
Participants: Claire Axelrad and Martin van der Roest

Martin van der Roest: Welcome. I’m Martin van der Roest with the Content Marketing Examiner where we continue to explore enterprise content marketing best practices. Joining me today is Claire Axelrad, who has an impressive background in working with nonprofits and […]

12 10, 2013

Optimizing Content Production for Maximum Content Marketing Success

By |October 12th, 2013|Interview 19, Produce, Produce Summaries, Summaries|0 Comments|

“We should never just publish content, any type of content, just for the sake of publishing [something].” –Nicole Munoz
High quality content is at the heart of any content marketing initiative. Without content, you have nothing. Sharing, re-tweeting and curating (credibility by association) all involve the consumption of relevant, sharable content. Creating that valuable, high […]

11 10, 2013

Content Marketing: Optimizing Content Production for Maximum Success

By |October 11th, 2013|Interview 19, Produce, Produce Transcripts, Transcripts|0 Comments|

Interview #19 Transcript – October 4, 2013
Participants: Nicole Munoz and Martin van der Roest

Martin van der Roest: Hi, I’m Martin van der Roest, publisher of the Content Marketing Examiner where we continue to pursue definition and clarity for best practices for content marketing. Joining me today is Nicole Munoz, CEO of Start Ranking Now, an […]

4 10, 2013

How to Supercharge Your Content With Real Value

By |October 4th, 2013|Blogs, Interview 11 Blogs, Interview 15 Blogs, Interview 5 Blogs, Produce, Produce Blogs|0 Comments|

Creating only high value content is the goal of content marketing. Imagine if every single thing you created was commented on, liked, shared, Tweeted, retweeted, curated, copied and even stolen it was so good!

That may be a somewhat unrealistic expectation, but by practicing the following five strategies you can be assured that your content […]

30 09, 2013

Your Content Shall Rock with these Content Marketing Strategies

By |September 30th, 2013|Blogs, Interview 17 Blogs, Interview 19 Blogs, Produce, Produce Blogs|0 Comments|

Content marketing is the hottest marketing topic around, and everyone is talking/tweeting/sharing about it.

Is everybody really doing content marketing? How will it help my business? And then there’s the $64 thousand question—what is great content and how do I create enough of it?

Your Content Shall Rock clearly defines the different types of content topics […]

27 09, 2013

A Content Audit is About More Than Just Your Website

By |September 27th, 2013|Blogs, Interview 13 Blogs, Interview 16 Blogs, Interview 8 Blogs, Strategy, Strategy Blogs|0 Comments|

The term “content audit” calls to mind having your website design analyzed and the content evaluated as to relevance, structure, SEO effectiveness, etc.

While this is a valuable activity, an organization-wide content audit can accomplish two important functions. One, this type of content audit could unearth mountains of content “gold” to continually fuel your website […]

25 09, 2013

Be a Better Content Marketer through Generational Awareness

By |September 25th, 2013|Blogs, Interview 18 Blogs, Produce, Produce Blogs|0 Comments|

Knowing generational differences can make you into a better content marketer. Being aware of what cultivates interest for a specific target audience can mean the difference between success or failure of a content marketing initiative.

Understanding generational characteristics are crucial when defining your target audience, allowing you to create and tailor content that will resonate […]

23 09, 2013

Generational Marketing for Optimizing Your Content Creation

By |September 23rd, 2013|Interview 18, Produce, Produce Summaries, Summaries|0 Comments|

Defining a target audience is a critical step before creating content. Unless you know exactly who you are talking to, how can you know what you need to say to capture their attention or generate an optimum response?

An often overlooked aspect of an audience persona is the generational component. Is your target audience Boomers, […]

19 09, 2013

Optimizing Content Creation for Generational Marketing

By |September 19th, 2013|Interview 18, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #18 Transcript – September 11, 2013
Participants: David Erickson and Martin van der Roest

Martin van der Roest: Hi, I’m Martin van der Roest, the host of the Content Marketing Examiner. Joining me today is David Erickson. David has 18 years of experience in marketing and strategic communications, public relations, online media and advertising with […]

19 09, 2013

A Content Marketing Strategy is Essential to Meeting Goals

By |September 19th, 2013|Interview 16, Strategy, Strategy Summaries, Summaries|0 Comments|

“The strategy phase usually consists of me telling clients to stop what they are doing and take a couple of steps back and start thinking of things from a little different perspective.”

Not exactly what you’d expect as a first step in strategy planning! Mark Smiciklas, of Intersection Consulting, is a firm believer that goals […]