All dressed up and nowhere to go. That may be the case for an occasional Saturday night, but it’s certainly not what you want for your content. Yet, many businesses begin creating content without first having a defined strategy, without a clear plan for what they’re going to do with their content.
Combining content strategy […]
Good content is engaging content. According to Barry Feldman, “You either get remembered or you are forgotten and there’s nothing in between. Engagement is the opposite of disengagement so if you are a content creator and you’re simply dull, nobody gets engaged.”
It’s difficult to argue with such blatant truth. Nobody wants to admit to […]
Interview #16 Transcript – August 28, 2013
Participants: Mark Smiciklas and Martin van der Roest
Martin van der Roest: Thank you for joining us today. My name is Martin van der Roest and I will be hosting this session of the Content Marketing Examiner. Joining me is Mark Smiciklas of Intersection Consulting. Mark has his business […]
Content marketing needs a solid content strategy, the second step of the content marketing lifecycle. Both high value content and a deliberate strategy are necessary for a content marketing initiative to meet its potential. Great content without an orchestrated strategy won’t accomplish your goals, neither will a brilliantly planned strategy devoid of quality content […]
Interview #15 Transcript – August 23, 2013
Participants: Lee Traupel and Martin van der Roest
Martin van der Roest: Welcome! I’m Martin van der Roest, your host of the Content Marketing Examiner interview series. Today we welcome Lee Traupel of Linked Media Group. Lee is a repeat interviewee and has participated in earlier conversations. Welcome to […]
The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that prove how content marketing has impacted the company’s bottom line. If it’s not evident that […]
Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest
Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re going to be talking about the whole topic of return on investment, and joining me […]
Anyone who’s seriously involved in content marketing will be publishing a blog as part of their strategy. But publishing doesn’t automatically mean it’s a great blog, or even a good one.
These four statistics show what a really great blog can do for your business–and why you’ll want to blog better.
1) Companies that blog have […]