teri

Teri Watson

About Teri Watson

Teri Watson is Editor of the Content Marketing Examiner. She has over 20 years of direct marketing experience, including writing, editing, researching, interviewing, art production and mailing list management. As technology grew in the marketplace, she transitioned into systems testing, customer service, and training for a hosted business management provider. A long-time resident of Orange County, she enjoys reading, old movies and good friends.
19 09, 2013

Content Strategy Drives Value for Content Marketing

By |September 19th, 2013|Engage, Engage Summaries, Interview 13, Strategy, Strategy Summaries, Summaries|0 Comments|

All dressed up and nowhere to go. That may be the case for an occasional Saturday night, but it’s certainly not what you want for your content. Yet, many businesses begin creating content without first having a defined strategy, without a clear plan for what they’re going to do with their content.

Combining content strategy […]

18 09, 2013

What You Sell Does Not Drive Content Creation

By |September 18th, 2013|Engage, Engage Summaries, Interview 17, Produce, Produce Summaries, Summaries|0 Comments|

Good content is engaging content. According to Barry Feldman, “You either get remembered or you are forgotten and there’s nothing in between. Engagement is the opposite of disengagement so if you are a content creator and you’re simply dull, nobody gets engaged.”

It’s difficult to argue with such blatant truth. Nobody wants to admit to […]

16 09, 2013

Why Your Website Should be Like Your Living Room

By |September 16th, 2013|Blogs, Engage, Engage Blogs, Interview 17 Blogs, Strategy, Strategy Blogs|1 Comment|

When company comes, you invite them in, offer them a drink and something to eat, and then you go into the other room and ignore them. No?

Of course not!

When company comes, you make your home as attractive as possible, you ensure there is ample seating, the temperature is comfortable and there are some snacks. […]

10 09, 2013

Good Content Has (Almost) Nothing to do With What You Sell

By |September 10th, 2013|Engage, Engage Transcripts, Interview 17, Produce, Produce Transcripts, Transcripts|0 Comments|

Interview #17 Transcript – September 5, 2013
Participants: Barry Feldman and Martin van der Roest

Martin van der Roest: Welcome! This is Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us. We’re jumping into the topic of producing content today, with Barry Feldman, and in particular we’re going […]

5 09, 2013

Strategy: The Bridge Between Goals and Content Marketing

By |September 5th, 2013|Interview 16, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #16 Transcript – August 28, 2013
Participants: Mark Smiciklas and Martin van der Roest

Martin van der Roest: Thank you for joining us today. My name is Martin van der Roest and I will be hosting this session of the Content Marketing Examiner. Joining me is Mark Smiciklas of Intersection Consulting. Mark has his business […]

5 09, 2013

Fueling a Content Marketing Strategy with High Value Content

By |September 5th, 2013|Interview 15, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing needs a solid content strategy, the second step of the content marketing lifecycle. Both high value content and a deliberate strategy are necessary for a content marketing initiative to meet its potential. Great content without an orchestrated strategy won’t accomplish your goals, neither will a brilliantly planned strategy devoid of quality content […]

27 08, 2013

High Value Content Fuels an Effective Content Marketing Strategy

By |August 27th, 2013|Interview 15, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #15 Transcript – August 23, 2013
Participants: Lee Traupel and Martin van der Roest

Martin van der Roest: Welcome! I’m Martin van der Roest, your host of the Content Marketing Examiner interview series. Today we welcome Lee Traupel of Linked Media Group. Lee is a repeat interviewee and has participated in earlier conversations. Welcome to […]

22 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 22nd, 2013|Interview 14, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that prove how content marketing has impacted the company’s bottom line. If it’s not evident that […]

17 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 17th, 2013|Interview 14, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest

Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re going to be talking about the whole topic of return on investment, and joining me […]

22 08, 2013

4 Startling Statistics to Make Your Blog Better

By |August 22nd, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 9 Blogs, Produce, Produce Blogs|0 Comments|

Anyone who’s seriously involved in content marketing will be publishing a blog as part of their strategy. But publishing doesn’t automatically mean it’s a great blog, or even a good one.

These four statistics show what a really great blog can do for your business–and why you’ll want to blog better.

1) Companies that blog have […]