Blogs

30 12, 2013

Don’t Make Any Content Marketing New Year’s Resolutions for 2014

By |December 30th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Strategy, Strategy Blogs|0 Comments|

2013 is now history and 2014 spreads out before us as an enticing blank canvas. Most of us have taken stock of 2013 and decided we need to see some changes in 2014. We make New Year’s Resolutions– some personal, some business–that will bring greater success in the New Year.

But, content marketers beware! January […]

26 12, 2013

Ignite Your Content Marketing with Social Media Fuel

By |December 26th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

Social media is becoming more and more integrated with content marketing as the realization dawns that social media is the illuminator of your content marketing efforts. “It’s the fuel to set your content on fire.” –Jay Baer

Great content with nowhere to go isn’t going to accomplish very much for your business.

Unless you have an […]

17 12, 2013

Marketing Smarty Pants Who Changed “Business as Usual”

By |December 17th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

Marketing has been around forever.

Over the years the semantics have changed, but buying, selling and meeting customer needs is nothing new. Strategies and methods have continued to evolve over the years, with advances being made by marketing pioneers who have pushed into uncharted territory and found gold.

MarketingProfs’ slide share of 16 Smarty Pants […]

11 12, 2013

How to Find Your Content Marketing “Sweet Spot”

By |December 11th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

Digressing first to the world of sports: “the sweet spot is the location at which the object being struck, usually a ball, absorbs the maximum amount of the available kinetic energy and rebounds away from the racket with a greater velocity than if struck at any other point on the racket.

“The sweet spot is […]

2 12, 2013

B2C Content Marketing ROI Goals & Measurement KPIs

By |December 2nd, 2013|Blogs, Measure, Measure Blogs|0 Comments|

When a business strategy is formulated, there is usually an anticipated outcome that is derived. Similarly, the outcome of a content marketing strategy zeros in on achieving a return on investment (ROI) by setting and accomplishing goals. The success of content marketing comes in the form of goals being reached, with ROI as the […]

25 11, 2013

Amplify Your Content Marketing Strategy with Transmedia Storytelling

By |November 25th, 2013|Blogs, Content Marketing Lifecycle Blogs|0 Comments|

The idea of storytelling evokes many different mental images. Depending on your life experience, it could be sitting around a campfire, reading to someone on a cozy couch or sharing family stories around the dinner table. Maybe even public speaking or stand-up comedy.

Each scenario is different, but they’re all storytelling that actively engage an […]

18 11, 2013

Content Marketing B2B ROI Goals & Measurement KPIs

By |November 18th, 2013|Blogs, Measure, Measure Blogs|0 Comments|

Content marketing ROI (return on investment) extends beyond the typical data points of sales or revenue. There are a number of attribution variables that B2B companies are taking into account. Establishing goals that result in a measurable ROI can range from implied/indirect (sales/revenue/conversions) to empirical/direct evidence (traffic/leads/engagement). Implied evidences are ambiguous results that stem […]

12 11, 2013

The ONE THING for Effective B2B Content Marketing in 2014

By |November 12th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

93% of B2B marketers are competing with you for the attention of online consumers.

That’s some serious competition.

Content Marketing Institute and Marketing Profs just released this latest statistic in their B2B Content Marketing 2014 Benchmarks, Budgets and Trends – North America report. This current state-of-content-marketing survey shows the advances in 2013 that will shape […]

4 11, 2013

Content Marketing Can Accelerate Building Your Brand

By |November 4th, 2013|Blogs, Interview 20 Blogs, Strategy, Strategy Blogs|0 Comments|

Favorite Brand. What just popped into your mind?
If you’re a business owner, it’s probably your own logo or company name. For a consumer, it’s probably a favorite product. Either way, the image undoubtedly brought to mind something that generated a positive feeling. (Who can envision Coca Cola or Starbucks without hearing the fizz […]

29 10, 2013

The Buyer’s Journey—Content Driven or Organic?

By |October 29th, 2013|Blogs, Interview 19 Blogs, Produce, Produce Blogs|0 Comments|

Today’s consumer controls their own buyer’s journey. Anyone can research a product or service online to compile as much information as they need to come to a decision about whether or not to do business with you. It’s been reported that buyers today could be from two-thirds to 90% of their way to a […]