Blogs

14 08, 2013

How to Create a Content Marketing Editorial Calendar

By |August 14th, 2013|Blogs, Editorial Calendar, Editorial Calendar Blogs, Interview 16 Blogs, Interview 6 Blogs, Interview 9 Blogs|0 Comments|

Once the overall plan has been determined for your content marketing strategy, it’s time to set up your editorial calendar to manage, maintain and control the necessary content to fuel your plan. This calendar will address all facets of content creation and distribution: content types, topics, task assignments, keywords, due dates, social media channels, […]

8 08, 2013

Make Every Customer Connection a Call to Action

By |August 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 3 Blogs, Interview 4 Blogs, Produce, Produce Blogs|0 Comments|

A life preserver tossed over the side of a boat to someone flailing about in the water is a definite call to action: Grab the life preserver!

While this call to action (CTA) is obvious, not all calls to action are crystal clear. But going for the sale, they should be. From your carefully constructed […]

5 08, 2013

2013’s Top 50 Content Marketing Influencers

By |August 5th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 15 Blogs, Interview 19 Blogs|0 Comments|

“Coordinating every content endeavor is a brilliant marketer, industry disruptor, social guru, or content evangelist.–NewsCred

To illustrate, NewsCred extensively researched, analyzed, and qualified digital innovators to come up with their picks for 2013’s 50 Most Influential Content Marketers.

50 Most Influential Content Marketers from NewsCred

Looking at publishers, individual brands […]

1 08, 2013

Measurable KPIs for Social Media – YouTube

By |August 1st, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Over the past several years, there has been a significant shift in the way people become captivated and amused by media. Instead of entertaining themselves, people want to be entertained. They want to quickly gain the most information/amusement with the least amount of effort. The solution – online video.

Video Growing in Popularity

With the transition […]

26 07, 2013

Bad Grammar Can Ruin Your Good Content

By |July 26th, 2013|Blogs, Interview 15 Blogs, Interview 17 Blogs, Interview 4 Blogs, Produce, Produce Blogs|2 Comments|

It’s true. Any piece of content can lose its luster if it’s fraught with typos, misspellings or grammatical errors.

15 Grammar Goofs, an infographic by Copyblogger’s Brian Clark, addresses 15 grammatical errors that occur in writing more often than any of us would like to admit. Although presented in a light-hearted manner, they can seriously […]

24 07, 2013

Measurable KPIs for Social Media – Twitter

By |July 24th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Twitter has 140 million active users and 175 million tweets per day.

This is no trivial statistic. People are using Twitter as a giant news feed to stay connected and up-to-date with friends and admired brands. There will always be tweets that have little-to-no value for followers; however, there is a building tendency to see […]

23 07, 2013

Essential Planning for an Effective Content Marketing Strategy

By |July 23rd, 2013|Blogs, Interview 13 Blogs, Interview 15 Blogs, Interview 19 Blogs, Strategy, Strategy Blogs|1 Comment|

Recognizing that content marketing is a discipline, even a lifecycle of activities, the second step in developing a content marketing strategy is planning. Step one is goal setting, so this post is going to assume you have already set clear goals and are ready to jump into content marketing planning mode.

Planning your content marketing […]

19 07, 2013

Creating Sharable Content through Social Media Marketing

By |July 19th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs, Publish, Publish Blogs|0 Comments|

Every marketer’s dream is to see their content being shared around the world–going viral.

That fleeting “15 minutes of fame” doesn’t apply if your content is passed from person-to-person, website-to-website, and mobile-to-mobile; you become immortal.

Is there magic to creating highly sharable content? What propels content–an image, video, blog—from ordinary to extraordinary? Is it just dumb […]

15 07, 2013

Using B2B Buyer Personas to Accelerate Your Content Marketing

By |July 15th, 2013|Blogs, Interview 12 Blogs, Interview 18 Blogs, Interview 6 Blogs, Interview 7 Blogs, Strategy, Strategy Blogs|2 Comments|

A buyer persona is essentially a profile that describes your ideal customer, enabling you to find, engage and convert prospects, as well as strengthen existing customer relationships. In conjunction with content marketing, knowing your buyers’ motivations and behaviors will help formulate the strategies you need to put in place to successfully connect with buyers.

While […]

11 07, 2013

Creating B2C Buyer Personas for Effective Content Marketing

By |July 11th, 2013|Blogs, Interview 12 Blogs, Interview 19 Blogs, Interview 6 Blogs, Interview 7 Blogs, Strategy, Strategy Blogs|1 Comment|

You’ve completed your company profile and defined your goals. Sales and Marketing departments are poised with product and/or service information, you have a carefully designed website and you’re ready to get out there and market!

But who do you market to in order to get the best response to your content marketing efforts? Do you […]