Content Marketing Lifecycle

30 12, 2013

Don’t Make Any Content Marketing New Year’s Resolutions for 2014

By |December 30th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Strategy, Strategy Blogs|0 Comments|

2013 is now history and 2014 spreads out before us as an enticing blank canvas. Most of us have taken stock of 2013 and decided we need to see some changes in 2014. We make New Year’s Resolutions– some personal, some business–that will bring greater success in the New Year.

But, content marketers beware! January […]

26 12, 2013

Ignite Your Content Marketing with Social Media Fuel

By |December 26th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

Social media is becoming more and more integrated with content marketing as the realization dawns that social media is the illuminator of your content marketing efforts. “It’s the fuel to set your content on fire.” –Jay Baer

Great content with nowhere to go isn’t going to accomplish very much for your business.

Unless you have an […]

17 12, 2013

Marketing Smarty Pants Who Changed “Business as Usual”

By |December 17th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

Marketing has been around forever.

Over the years the semantics have changed, but buying, selling and meeting customer needs is nothing new. Strategies and methods have continued to evolve over the years, with advances being made by marketing pioneers who have pushed into uncharted territory and found gold.

MarketingProfs’ slide share of 16 Smarty Pants […]

11 12, 2013

How to Find Your Content Marketing “Sweet Spot”

By |December 11th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

Digressing first to the world of sports: “the sweet spot is the location at which the object being struck, usually a ball, absorbs the maximum amount of the available kinetic energy and rebounds away from the racket with a greater velocity than if struck at any other point on the racket.

“The sweet spot is […]

25 11, 2013

Amplify Your Content Marketing Strategy with Transmedia Storytelling

By |November 25th, 2013|Blogs, Content Marketing Lifecycle Blogs|0 Comments|

The idea of storytelling evokes many different mental images. Depending on your life experience, it could be sitting around a campfire, reading to someone on a cozy couch or sharing family stories around the dinner table. Maybe even public speaking or stand-up comedy.

Each scenario is different, but they’re all storytelling that actively engage an […]

12 11, 2013

The ONE THING for Effective B2B Content Marketing in 2014

By |November 12th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

93% of B2B marketers are competing with you for the attention of online consumers.

That’s some serious competition.

Content Marketing Institute and Marketing Profs just released this latest statistic in their B2B Content Marketing 2014 Benchmarks, Budgets and Trends – North America report. This current state-of-content-marketing survey shows the advances in 2013 that will shape […]

28 10, 2013

Annihilate Marketing Halloween Goblins with Content Marketing

By |October 28th, 2013|Blogs, Content Marketing Lifecycle|1 Comment|

Marketing has its own monsters, goblins and ghosts, and they‘re not the ones that inhabit closets, reside under beds, or live in attics and basements. These monsters and goblins insidiously creep in without so much as a “trick or treat!” to make their presence known, and gleefully wreak havoc with your bottom line.

Marketing […]

8 10, 2013

The Power of Perception and Sensation in Content Marketing

By |October 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs|0 Comments|

Let’s face it, perception is important. Most people care about what their friends, peers or family think and feel about them.  Business professionals, movie stars and political figures all spend a ridiculous amount of money on quality control to preserve their images.

Business Image Imperative

The ones who spend the most time and money stressing over […]

22 08, 2013

4 Startling Statistics to Make Your Blog Better

By |August 22nd, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 9 Blogs, Produce, Produce Blogs|0 Comments|

Anyone who’s seriously involved in content marketing will be publishing a blog as part of their strategy. But publishing doesn’t automatically mean it’s a great blog, or even a good one.

These four statistics show what a really great blog can do for your business–and why you’ll want to blog better.

1) Companies that blog have […]

16 08, 2013

Youtility: A Winning Content Marketing Strategy for Today’s Competitive Marketplace

By |August 16th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 4 Blogs|0 Comments|

One of the hottest books out right now is Youtility: Why Smart Marketing is About Help Not Hype, by Jay Baer, marketing and social media strategist.
Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. It’s massively useful FREE information, that created long-term trust and […]