Content Marketing Lifecycle Blogs

5 08, 2013

2013’s Top 50 Content Marketing Influencers

By |August 5th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 15 Blogs, Interview 19 Blogs|0 Comments|

“Coordinating every content endeavor is a brilliant marketer, industry disruptor, social guru, or content evangelist.–NewsCred

To illustrate, NewsCred extensively researched, analyzed, and qualified digital innovators to come up with their picks for 2013’s 50 Most Influential Content Marketers.

50 Most Influential Content Marketers from NewsCred

Looking at publishers, individual brands […]

19 07, 2013

Creating Sharable Content through Social Media Marketing

By |July 19th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs, Publish, Publish Blogs|0 Comments|

Every marketer’s dream is to see their content being shared around the world–going viral.

That fleeting “15 minutes of fame” doesn’t apply if your content is passed from person-to-person, website-to-website, and mobile-to-mobile; you become immortal.

Is there magic to creating highly sharable content? What propels content–an image, video, blog—from ordinary to extraordinary? Is it just dumb […]

25 06, 2013

Increased Engagement by Reaching Your Target Audience

By |June 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Engage, Engage Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 3 Blogs|1 Comment|

Lily Tomlin’s much-loved character, Ernestine the telephone operator, immortalized the line, “Have I reached the party to whom I am speaking?”

People conducting content marketing are asking the same question, “Who is my target audience and is my message getting to them?” Have you reached the party to whom you are speaking, or is it […]

8 04, 2013

How to Win With User Generated Content

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs|0 Comments|

Is User Generated Content (UGC) a consistent part of your content marketing strategy or is it just a “great white hope” to your planned efforts? You don’t have to just hope for positive UGC to boost your brand or web presence. You can actively pursue UGC and participate in influencing and shaping what people […]

8 04, 2013

Five Kinds of Quality Content

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 17 Blogs, Interview 2 Blogs, Interview 6 Blogs, Produce, Produce Blogs|0 Comments|

A content marketing strategy demands content. A simple concept, yes; but not so simple to execute. Creating content is time-consuming and challenging–and never ends. To keep a content marketing strategy alive and well, fresh content must be continually added.

The formats that content can take are myriad: articles, videos, photos, infographics, ebooks, text, Tweets, and […]

8 04, 2013

How to Identify a Successful Content Marketing Strategy

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 2 Blogs, Interview 9 Blogs|0 Comments|

Content marketing seems to be somewhat of a fluid concept as multiple voices lend their spin to the definition. But there are definite, recognizable manifestations of a successful content marketing strategy regardless of how you choose to define it.

First and foremost, there will be content: high quality, valuable content to distribute throughout your network. […]

25 03, 2013

First Steps to Implementing a Budgeted Content Marketing Strategy

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 10 Blogs, Interview 14 Blogs|0 Comments|

Understanding that business and content strategies tie together sets the premise that content marketing is an investment and, as such, should definitely be a budgeted item.

One of the surest ways to have money for a content marketing strategy is to educate the C-suite leadership (CEO, CFO, CMO and CIO) to appreciate the value of […]

25 03, 2013

What Does a Content Marketing Strategy Look Like?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs|0 Comments|

What constitutes a content marketing strategy? Does blogging with periodic email blasts constitute a strategy, or is that just a desperate attempt to be social?

An existing and purposeful content marketing strategy will manifest certain features. A website or blog with informative and engaging content is one evidence. On site lead capture mechanisms, along with […]

25 03, 2013

Should User Generated Content be Part of a Content Marketing Strategy?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 2 Blogs|0 Comments|

User Generated Content (UGC) can add a significant dimension to the marketing activities of an organization. User Generated Content is content created about you, not content that you create. It can represent some engagement or sentiment expression of a user, such as “likes” or “shares.” Or, an unsolicited restaurant or product review from a […]

25 03, 2013

The Lifecycle of a Successful Content Marketing Strategy

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs|0 Comments|

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring your content marketing’s impact on your business. Without planned execution, content marketing can be unfocused, random and nonproductive.

With goals in place, purpose-driven content informs, educates and engages existing and potential customers, as […]