Content Marketing Lifecycle Blogs

25 03, 2013

Are Social Media Marketing and Content Marketing Synonymous?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Publish, Publish Blogs|0 Comments|

The terms social media marketing and content marketing are often used interchangeably, but are they the same thing?

Tom Treanor (Right Mix Marketing) developed the analogy of a three-legged stool to help describe the concept of content marketing. First leg is content: original or curated text, pictures, videos, webinars, etc. Second leg is Search Engine […]

25 03, 2013

What is Content Marketing?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs|0 Comments|

“Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content marketing’s basic premise is to ‘provide some valuable information or entertainment—‘content’—that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in […]