Content Marketing Lifecycle Summaries

30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

13 06, 2013

What Should the CIO Know About Content Marketing?

By |June 13th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 8, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing is not only about the efforts of the marketing team, but it will invariably involve the IT organization. The question is: What should the CIO know about content marketing and how can his team serve the needs of their customers?

Key Observations

The CIO needs to be aware of the content marketing lifecycle and […]

8 04, 2013

Exploring Content Marketing

By |April 8th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 2, Summaries|0 Comments|

The term “content marketing” is relatively new to the veteran marketing world and elicits various opinions as to what fully constitutes content marketing. Jon Wuebben defines content marketing as “a strategy designed to attract, acquire and engage a specific targeted audience, ultimately to drive them into a profitable customer action.” Processes include: Strategy and […]

8 03, 2013

What is Content Marketing?

By |March 8th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 1, Publish, Publish Summaries, Summaries|0 Comments|

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring. Drilling down into the purposes of content marketing expands the definition by realizing that content marketing is critical to building your business, expanding your digital finger print, and providing measurements for ROI […]