Content Marketing Lifecycle

8 08, 2013

Make Every Customer Connection a Call to Action

By |August 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 3 Blogs, Interview 4 Blogs, Produce, Produce Blogs|0 Comments|

A life preserver tossed over the side of a boat to someone flailing about in the water is a definite call to action: Grab the life preserver!

While this call to action (CTA) is obvious, not all calls to action are crystal clear. But going for the sale, they should be. From your carefully constructed […]

5 08, 2013

2013’s Top 50 Content Marketing Influencers

By |August 5th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 15 Blogs, Interview 19 Blogs|0 Comments|

“Coordinating every content endeavor is a brilliant marketer, industry disruptor, social guru, or content evangelist.–NewsCred

To illustrate, NewsCred extensively researched, analyzed, and qualified digital innovators to come up with their picks for 2013’s 50 Most Influential Content Marketers.

50 Most Influential Content Marketers from NewsCred

Looking at publishers, individual brands […]

30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

19 07, 2013

Creating Sharable Content through Social Media Marketing

By |July 19th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs, Publish, Publish Blogs|0 Comments|

Every marketer’s dream is to see their content being shared around the world–going viral.

That fleeting “15 minutes of fame” doesn’t apply if your content is passed from person-to-person, website-to-website, and mobile-to-mobile; you become immortal.

Is there magic to creating highly sharable content? What propels content–an image, video, blog—from ordinary to extraordinary? Is it just dumb […]

12 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 12th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Engage, Engage Transcripts, Interview 12, Publish, Publish Transcripts, Transcripts|0 Comments|

Interview #12 Transcript – July 3, 2013
Participants: Nate Riggs and Martin van der Roest

Martin van der Roest:  Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Nate Riggs, who is one […]

10 07, 2013

Content Marketing & Social Media – Podcast

By |July 10th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Podcasts, Engage, Engage Podcasts, Podcasts, Produce, Produce Podcasts, Publish, Publish Podcasts|0 Comments|

Martin van der Roest of the Content Marketing Examiner welcomes top marketing strategist, Nate Riggs, to discuss content marketing and social media marketing: the differences, the similarities and where they converge. Can you have one without the other or are both necessary for maximum value with a content marketing strategy? Nate contends that […]

25 06, 2013

Increased Engagement by Reaching Your Target Audience

By |June 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Engage, Engage Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 3 Blogs|1 Comment|

Lily Tomlin’s much-loved character, Ernestine the telephone operator, immortalized the line, “Have I reached the party to whom I am speaking?”

People conducting content marketing are asking the same question, “Who is my target audience and is my message getting to them?” Have you reached the party to whom you are speaking, or is it […]

13 06, 2013

What Should the CIO Know About Content Marketing?

By |June 13th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 8, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing is not only about the efforts of the marketing team, but it will invariably involve the IT organization. The question is: What should the CIO know about content marketing and how can his team serve the needs of their customers?

Key Observations

The CIO needs to be aware of the content marketing lifecycle and […]

12 06, 2013

What Should the CIO Know About Content Marketing?

By |June 12th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Interview 8, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|1 Comment|

Interview #8 Transcript – June 5, 2013
Participants: Scott Abel and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview, and joining me is Scott Able, […]

8 06, 2013

Chief Information Officer & Content Marketing – Podcast

By |June 8th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Podcasts, Podcasts|0 Comments|

The Content Marketing Examiner looks deeper into What a CIO should know about Content Marketing, talking with Scott Abel of The Content Wrangler, and Martin van der Roest of the Examiner.