Content Marketing Lifecycle

25 03, 2013

The Lifecycle of a Successful Content Marketing Strategy

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs|0 Comments|

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring your content marketing’s impact on your business. Without planned execution, content marketing can be unfocused, random and nonproductive.

With goals in place, purpose-driven content informs, educates and engages existing and potential customers, as […]

25 03, 2013

Are Social Media Marketing and Content Marketing Synonymous?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Publish, Publish Blogs|0 Comments|

The terms social media marketing and content marketing are often used interchangeably, but are they the same thing?

Tom Treanor (Right Mix Marketing) developed the analogy of a three-legged stool to help describe the concept of content marketing. First leg is content: original or curated text, pictures, videos, webinars, etc. Second leg is Search Engine […]

25 03, 2013

What is Content Marketing?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs|0 Comments|

“Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content marketing’s basic premise is to ‘provide some valuable information or entertainment—‘content’—that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in […]

20 03, 2013

Focused Content Marketing

By |March 20th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Interview 2, Transcripts|0 Comments|

Interview #2 Transcript – March 20, 2013
Participants: Jon Wuebben and Martin van der Roest
Definition: Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content marketing’s basic premise is to “provide some valuable information or entertainment—‘content’—that stops short of a direct sales […]

8 03, 2013

What is Content Marketing?

By |March 8th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 1, Publish, Publish Summaries, Summaries|0 Comments|

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring. Drilling down into the purposes of content marketing expands the definition by realizing that content marketing is critical to building your business, expanding your digital finger print, and providing measurements for ROI […]

6 03, 2013

What is Content Marketing?

By |March 6th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Interview 1, Publish, Publish Summaries, Publish Transcripts, Transcripts|0 Comments|

Interview #1 Transcript – March 6, 2013
Participants: Russell Sparkman, Tom Treanor, Lee Traupel and Martin van der Roest

Martin van der Roest: I’d like to set the stage with a definition by Wikipedia. It does represent an interesting springboard to start this conversation of what is content marketing.

Definition: Content Marketing is any marketing format that […]