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19 09, 2013

Content Strategy Drives Value for Content Marketing

By |September 19th, 2013|Engage, Engage Summaries, Interview 13, Strategy, Strategy Summaries, Summaries|0 Comments|

All dressed up and nowhere to go. That may be the case for an occasional Saturday night, but it’s certainly not what you want for your content. Yet, many businesses begin creating content without first having a defined strategy, without a clear plan for what they’re going to do with their content.

Combining content strategy […]

18 09, 2013

What You Sell Does Not Drive Content Creation

By |September 18th, 2013|Engage, Engage Summaries, Interview 17, Produce, Produce Summaries, Summaries|0 Comments|

Good content is engaging content. According to Barry Feldman, “You either get remembered or you are forgotten and there’s nothing in between. Engagement is the opposite of disengagement so if you are a content creator and you’re simply dull, nobody gets engaged.”

It’s difficult to argue with such blatant truth. Nobody wants to admit to […]

16 09, 2013

Why Your Website Should be Like Your Living Room

By |September 16th, 2013|Blogs, Engage, Engage Blogs, Interview 17 Blogs, Strategy, Strategy Blogs|1 Comment|

When company comes, you invite them in, offer them a drink and something to eat, and then you go into the other room and ignore them. No?

Of course not!

When company comes, you make your home as attractive as possible, you ensure there is ample seating, the temperature is comfortable and there are some snacks. […]

13 09, 2013

Good Content Has (Almost) Nothing to do With What You Sell – Podcast

By |September 13th, 2013|Engage, Engage Podcasts, Podcasts|1 Comment|

Join Martin van der Roest of the Examiner and Barry Feldman of FeldmanCreative.com for a lively discussion about creating engaging content. Barry shares many valuable insights and tactics for creating engaging content to help you even get around the problem of a boring product because, “good content isn’t about what you sell anyway. It’s […]

10 09, 2013

Good Content Has (Almost) Nothing to do With What You Sell

By |September 10th, 2013|Engage, Engage Transcripts, Interview 17, Produce, Produce Transcripts, Transcripts|0 Comments|

Interview #17 Transcript – September 5, 2013
Participants: Barry Feldman and Martin van der Roest

Martin van der Roest: Welcome! This is Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us. We’re jumping into the topic of producing content today, with Barry Feldman, and in particular we’re going […]

5 08, 2013

How Can Content Strategy Drive Value for Content Marketing – Podcast

By |August 5th, 2013|Engage, Engage Podcasts, Podcasts, Strategy, Strategy Podcasts|0 Comments|

Martin van der Roest of the Examiner and author, speaker, consultant Rahel Bailie discuss the convergence of content strategy and content marketing and how they need each other for a successful marketing initiative. Listen in on the discussion of how content strategy is the analysis and planning process that is necessary to develop a […]

5 08, 2013

How Can Content Strategy Drive Value for Content Marketing?

By |August 5th, 2013|Engage, Engage Transcripts, Interview 13, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #13 Transcript – July 26, 2013
Participants: Rahel Anne Bailie and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Rahel Bailie, of Intentional […]

30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

12 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 12th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Engage, Engage Transcripts, Interview 12, Publish, Publish Transcripts, Transcripts|0 Comments|

Interview #12 Transcript – July 3, 2013
Participants: Nate Riggs and Martin van der Roest

Martin van der Roest:  Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Nate Riggs, who is one […]

10 07, 2013

Content Marketing & Social Media – Podcast

By |July 10th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Podcasts, Engage, Engage Podcasts, Podcasts, Produce, Produce Podcasts, Publish, Publish Podcasts|0 Comments|

Martin van der Roest of the Content Marketing Examiner welcomes top marketing strategist, Nate Riggs, to discuss content marketing and social media marketing: the differences, the similarities and where they converge. Can you have one without the other or are both necessary for maximum value with a content marketing strategy? Nate contends that […]