2 05, 2013

Three Legs of Content Marketing

By |May 2nd, 2013|Content Marketing Lifecycle Videos, Interview 1 Blogs, Videos|0 Comments|

The terms social media marketing and content marketing are often used interchangeably, but are they really the same thing? If they’re not, how are they different, and what are the similarities that cause the confusion? Content Marketing Examiner consulted three industry experts, Russell Sparkman of FusionSpark Media, Tom Treanor of Right Mix Marketing, and […]

12 04, 2013

Exploring Content Marketing

By |April 12th, 2013|Content Marketing Lifecycle Videos, Interview 1 Blogs, Videos|0 Comments|

What is Content Marketing? This continues to be a hot topic in marketing circles today. Using Wikipedia’s definition as a springboard, the Content Marketing Examiner interviewed three industry experts, Russell Sparkman of FusionSpark Media, Tom Treanor of Right Mix Marketing, and Lee Traupel of Linked Media Group, to get their thoughts on the subject.

8 04, 2013

How to Win With User Generated Content

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs|0 Comments|

Is User Generated Content (UGC) a consistent part of your content marketing strategy or is it just a “great white hope” to your planned efforts? You don’t have to just hope for positive UGC to boost your brand or web presence. You can actively pursue UGC and participate in influencing and shaping what people […]

8 04, 2013

Five Kinds of Quality Content

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 17 Blogs, Interview 2 Blogs, Interview 6 Blogs, Produce, Produce Blogs|0 Comments|

A content marketing strategy demands content. A simple concept, yes; but not so simple to execute. Creating content is time-consuming and challenging–and never ends. To keep a content marketing strategy alive and well, fresh content must be continually added.

The formats that content can take are myriad: articles, videos, photos, infographics, ebooks, text, Tweets, and […]

8 04, 2013

How to Identify a Successful Content Marketing Strategy

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 2 Blogs, Interview 9 Blogs|0 Comments|

Content marketing seems to be somewhat of a fluid concept as multiple voices lend their spin to the definition. But there are definite, recognizable manifestations of a successful content marketing strategy regardless of how you choose to define it.

First and foremost, there will be content: high quality, valuable content to distribute throughout your network. […]

25 03, 2013

First Steps to Implementing a Budgeted Content Marketing Strategy

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 10 Blogs, Interview 14 Blogs|0 Comments|

Understanding that business and content strategies tie together sets the premise that content marketing is an investment and, as such, should definitely be a budgeted item.

One of the surest ways to have money for a content marketing strategy is to educate the C-suite leadership (CEO, CFO, CMO and CIO) to appreciate the value of […]

25 03, 2013

What Does a Content Marketing Strategy Look Like?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs|0 Comments|

What constitutes a content marketing strategy? Does blogging with periodic email blasts constitute a strategy, or is that just a desperate attempt to be social?

An existing and purposeful content marketing strategy will manifest certain features. A website or blog with informative and engaging content is one evidence. On site lead capture mechanisms, along with […]

25 03, 2013

Should User Generated Content be Part of a Content Marketing Strategy?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 2 Blogs|0 Comments|

User Generated Content (UGC) can add a significant dimension to the marketing activities of an organization. User Generated Content is content created about you, not content that you create. It can represent some engagement or sentiment expression of a user, such as “likes” or “shares.” Or, an unsolicited restaurant or product review from a […]

25 03, 2013

The Lifecycle of a Successful Content Marketing Strategy

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs|0 Comments|

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring your content marketing’s impact on your business. Without planned execution, content marketing can be unfocused, random and nonproductive.

With goals in place, purpose-driven content informs, educates and engages existing and potential customers, as […]

25 03, 2013

Are Social Media Marketing and Content Marketing Synonymous?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Publish, Publish Blogs|0 Comments|

The terms social media marketing and content marketing are often used interchangeably, but are they the same thing?

Tom Treanor (Right Mix Marketing) developed the analogy of a three-legged stool to help describe the concept of content marketing. First leg is content: original or curated text, pictures, videos, webinars, etc. Second leg is Search Engine […]