Interview 10

8 07, 2013

Content Marketing Metrics

By |July 8th, 2013|Interview 10, Measure, Measure Summaries, Summaries|0 Comments|

The theme of this interview, Content Marketing Metrics, is centered on the idea of, “What insights can be delivered to help the content marketing processes meet the goals of the organization?”

A common occurrence observed is the idea that folks get caught up in this rat race of “trying to make everything go up into […]

25 06, 2013

Content Marketing Metrics

By |June 25th, 2013|Interview 10, Measure, Measure Transcripts, Transcripts|0 Comments|

Interview #10 Transcript – June 18, 2013
Participants: Robert Rose and Martin van der Roest

Martin van der Roest:  Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Robert Rose.  Welcome to the […]