Interview 11

12 07, 2013

Content Marketing and Return on Investment

By |July 12th, 2013|Interview 11, Measure, Measure Summaries, Summaries|0 Comments|

“You can get anything you want out of life if you help other people get what they want,” is the philosophy of Warren Whitlock, best-selling author, speaker and social media strategist. “I found out that my sales tripled when I started looking to help the other person rather than talking them into buying what […]

30 06, 2013

Content Marketing and Return on Investment

By |June 30th, 2013|Interview 11, Measure, Measure Transcripts, Transcripts|1 Comment|

Interview #11 Transcript – June 25, 2013
Participants: Warren Whitlock and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Warren Whitlock. Warren wrote the […]