Interview 12 Blogs

16 08, 2013

Youtility: A Winning Content Marketing Strategy for Today’s Competitive Marketplace

By |August 16th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 4 Blogs|0 Comments|

One of the hottest books out right now is Youtility: Why Smart Marketing is About Help Not Hype, by Jay Baer, marketing and social media strategist.
Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. It’s massively useful FREE information, that created long-term trust and […]

5 08, 2013

2013’s Top 50 Content Marketing Influencers

By |August 5th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 15 Blogs, Interview 19 Blogs|0 Comments|

“Coordinating every content endeavor is a brilliant marketer, industry disruptor, social guru, or content evangelist.–NewsCred

To illustrate, NewsCred extensively researched, analyzed, and qualified digital innovators to come up with their picks for 2013’s 50 Most Influential Content Marketers.

50 Most Influential Content Marketers from NewsCred

Looking at publishers, individual brands […]

19 07, 2013

Creating Sharable Content through Social Media Marketing

By |July 19th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs, Publish, Publish Blogs|0 Comments|

Every marketer’s dream is to see their content being shared around the world–going viral.

That fleeting “15 minutes of fame” doesn’t apply if your content is passed from person-to-person, website-to-website, and mobile-to-mobile; you become immortal.

Is there magic to creating highly sharable content? What propels content–an image, video, blog—from ordinary to extraordinary? Is it just dumb […]

15 07, 2013

Using B2B Buyer Personas to Accelerate Your Content Marketing

By |July 15th, 2013|Blogs, Interview 12 Blogs, Interview 18 Blogs, Interview 6 Blogs, Interview 7 Blogs, Strategy, Strategy Blogs|2 Comments|

A buyer persona is essentially a profile that describes your ideal customer, enabling you to find, engage and convert prospects, as well as strengthen existing customer relationships. In conjunction with content marketing, knowing your buyers’ motivations and behaviors will help formulate the strategies you need to put in place to successfully connect with buyers.

While […]

11 07, 2013

Creating B2C Buyer Personas for Effective Content Marketing

By |July 11th, 2013|Blogs, Interview 12 Blogs, Interview 19 Blogs, Interview 6 Blogs, Interview 7 Blogs, Strategy, Strategy Blogs|1 Comment|

You’ve completed your company profile and defined your goals. Sales and Marketing departments are poised with product and/or service information, you have a carefully designed website and you’re ready to get out there and market!

But who do you market to in order to get the best response to your content marketing efforts? Do you […]

25 06, 2013

Increased Engagement by Reaching Your Target Audience

By |June 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Engage, Engage Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 3 Blogs|1 Comment|

Lily Tomlin’s much-loved character, Ernestine the telephone operator, immortalized the line, “Have I reached the party to whom I am speaking?”

People conducting content marketing are asking the same question, “Who is my target audience and is my message getting to them?” Have you reached the party to whom you are speaking, or is it […]

17 05, 2013

Consumer-driven Content Marketing

By |May 17th, 2013|Blogs, Interview 11 Blogs, Interview 12 Blogs, Interview 15 Blogs, Interview 19 Blogs, Strategy, Strategy Blogs|0 Comments|

We all know the balance of power has shifted from the advertiser to the consumer, right?

If you don’t know, you haven’t been paying attention for the last few years.

A Cisco Technology report from January 2013, quotes Laura Wade-Gery, Executive Director E-Commerce Multi-channel, Marks & Spencer: “Customers are firmly in the driving seat in today’s […]

24 04, 2013

Increased Client Engagement through Social Media

By |April 24th, 2013|Blogs, Engage, Engage Blogs, Interview 12 Blogs, Interview 15 Blogs, Interview 7 Blogs|0 Comments|

It’s important to companies and organizations that consumers recognize and remember their names, logos or tag lines. In order to attain strong brand awareness that reminds your target audiences of your company/service, you need to be vocally and visually present.

In regards to a vocal/social presence, there is no better place to shine, today, than […]

24 04, 2013

Be a Friend to Get a Friend

By |April 24th, 2013|Blogs, Engage, Engage Blogs, Interview 12 Blogs, Interview 7 Blogs|0 Comments|

The best friends are the ones who seek you out, the ones who actually invest in the friendship. Nobody wants to be the only one who tries to call or make plans. This “give-and-take” relationship principle applies in the social media realm in the form of engagement. Companies can protect their brand image and […]

8 04, 2013

How to Win With User Generated Content

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs|0 Comments|

Is User Generated Content (UGC) a consistent part of your content marketing strategy or is it just a “great white hope” to your planned efforts? You don’t have to just hope for positive UGC to boost your brand or web presence. You can actively pursue UGC and participate in influencing and shaping what people […]