Interview 14

22 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 22nd, 2013|Interview 14, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that prove how content marketing has impacted the company’s bottom line. If it’s not evident that […]

17 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 17th, 2013|Interview 14, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest

Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re going to be talking about the whole topic of return on investment, and joining me […]