Interview 15

5 09, 2013

Fueling a Content Marketing Strategy with High Value Content

By |September 5th, 2013|Interview 15, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing needs a solid content strategy, the second step of the content marketing lifecycle. Both high value content and a deliberate strategy are necessary for a content marketing initiative to meet its potential. Great content without an orchestrated strategy won’t accomplish your goals, neither will a brilliantly planned strategy devoid of quality content […]

27 08, 2013

High Value Content Fuels an Effective Content Marketing Strategy

By |August 27th, 2013|Interview 15, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #15 Transcript – August 23, 2013
Participants: Lee Traupel and Martin van der Roest

Martin van der Roest: Welcome! I’m Martin van der Roest, your host of the Content Marketing Examiner interview series. Today we welcome Lee Traupel of Linked Media Group. Lee is a repeat interviewee and has participated in earlier conversations. Welcome to […]