Interview 16 Blogs

27 09, 2013

A Content Audit is About More Than Just Your Website

By |September 27th, 2013|Blogs, Interview 13 Blogs, Interview 16 Blogs, Interview 8 Blogs, Strategy, Strategy Blogs|0 Comments|

The term “content audit” calls to mind having your website design analyzed and the content evaluated as to relevance, structure, SEO effectiveness, etc.

While this is a valuable activity, an organization-wide content audit can accomplish two important functions. One, this type of content audit could unearth mountains of content “gold” to continually fuel your website […]

14 08, 2013

How to Create a Content Marketing Editorial Calendar

By |August 14th, 2013|Blogs, Editorial Calendar, Editorial Calendar Blogs, Interview 16 Blogs, Interview 6 Blogs, Interview 9 Blogs|0 Comments|

Once the overall plan has been determined for your content marketing strategy, it’s time to set up your editorial calendar to manage, maintain and control the necessary content to fuel your plan. This calendar will address all facets of content creation and distribution: content types, topics, task assignments, keywords, due dates, social media channels, […]

3 07, 2013

Best Time to Publish Content—Can you Really Know?

By |July 3rd, 2013|Blogs, Engage, Engage Blogs, Interview 13 Blogs, Interview 16 Blogs, Interview 4 Blogs, Publish, Publish Blogs|0 Comments|

In a perfect world, every time you post some content, your target audience and customers would respond. Dialogue and relationship building would be a 24/7 engagement party.

Not very realistic, is it?

Posting at optimum times for maximum engagement can be a challenge for media managers and businesses. You actually can maximize your content marketing strategy […]