Interview 16

19 09, 2013

A Content Marketing Strategy is Essential to Meeting Goals

By |September 19th, 2013|Interview 16, Strategy, Strategy Summaries, Summaries|0 Comments|

“The strategy phase usually consists of me telling clients to stop what they are doing and take a couple of steps back and start thinking of things from a little different perspective.”

Not exactly what you’d expect as a first step in strategy planning! Mark Smiciklas, of Intersection Consulting, is a firm believer that goals […]

5 09, 2013

Strategy: The Bridge Between Goals and Content Marketing

By |September 5th, 2013|Interview 16, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #16 Transcript – August 28, 2013
Participants: Mark Smiciklas and Martin van der Roest

Martin van der Roest: Thank you for joining us today. My name is Martin van der Roest and I will be hosting this session of the Content Marketing Examiner. Joining me is Mark Smiciklas of Intersection Consulting. Mark has his business […]