Interview 17 Blogs

30 09, 2013

Your Content Shall Rock with these Content Marketing Strategies

By |September 30th, 2013|Blogs, Interview 17 Blogs, Interview 19 Blogs, Produce, Produce Blogs|0 Comments|

Content marketing is the hottest marketing topic around, and everyone is talking/tweeting/sharing about it.

Is everybody really doing content marketing? How will it help my business? And then there’s the $64 thousand question—what is great content and how do I create enough of it?

Your Content Shall Rock clearly defines the different types of content topics […]

16 09, 2013

Why Your Website Should be Like Your Living Room

By |September 16th, 2013|Blogs, Engage, Engage Blogs, Interview 17 Blogs, Strategy, Strategy Blogs|1 Comment|

When company comes, you invite them in, offer them a drink and something to eat, and then you go into the other room and ignore them. No?

Of course not!

When company comes, you make your home as attractive as possible, you ensure there is ample seating, the temperature is comfortable and there are some snacks. […]

16 08, 2013

Youtility: A Winning Content Marketing Strategy for Today’s Competitive Marketplace

By |August 16th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 4 Blogs|0 Comments|

One of the hottest books out right now is Youtility: Why Smart Marketing is About Help Not Hype, by Jay Baer, marketing and social media strategist.
Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. It’s massively useful FREE information, that created long-term trust and […]

26 07, 2013

Bad Grammar Can Ruin Your Good Content

By |July 26th, 2013|Blogs, Interview 15 Blogs, Interview 17 Blogs, Interview 4 Blogs, Produce, Produce Blogs|2 Comments|

It’s true. Any piece of content can lose its luster if it’s fraught with typos, misspellings or grammatical errors.

15 Grammar Goofs, an infographic by Copyblogger’s Brian Clark, addresses 15 grammatical errors that occur in writing more often than any of us would like to admit. Although presented in a light-hearted manner, they can seriously […]

25 06, 2013

Increased Engagement by Reaching Your Target Audience

By |June 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Engage, Engage Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 3 Blogs|1 Comment|

Lily Tomlin’s much-loved character, Ernestine the telephone operator, immortalized the line, “Have I reached the party to whom I am speaking?”

People conducting content marketing are asking the same question, “Who is my target audience and is my message getting to them?” Have you reached the party to whom you are speaking, or is it […]

10 06, 2013

10 Places to Find Content to Feed Your Editorial Calendar

By |June 10th, 2013|Blogs, Editorial Calendar, Editorial Calendar Blogs, Interview 17 Blogs, Interview 6 Blogs, Interview 9 Blogs|0 Comments|

An Editorial Calendar is essential to a successful content marketing strategy.

Unless, of course, you want to drive yourself and your staff crazy trying to come up with content ideas on the fly.

Why an Editorial Calendar?
Jon Wuebben of Content Launch stresses the value of an editorial calendar, “It’s really planning the content out, coming up […]

13 05, 2013

Website Optimization for Enhanced User Engagement

By |May 13th, 2013|Blogs, Engage, Engage Blogs, Interview 17 Blogs, Interview 4 Blogs, Strategy, Strategy Blogs|0 Comments|

You’ve done your homework: you know your target audience, relevant keywords to drive people to your website, and your compelling titles promise answers to online search queries. But when a visitor clicks through to your site, they don’t stay long enough to get acquainted. What happened?

Obviously, getting traffic to your site is only half […]

8 04, 2013

Five Kinds of Quality Content

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 17 Blogs, Interview 2 Blogs, Interview 6 Blogs, Produce, Produce Blogs|0 Comments|

A content marketing strategy demands content. A simple concept, yes; but not so simple to execute. Creating content is time-consuming and challenging–and never ends. To keep a content marketing strategy alive and well, fresh content must be continually added.

The formats that content can take are myriad: articles, videos, photos, infographics, ebooks, text, Tweets, and […]