Interview 18

23 09, 2013

Generational Marketing for Optimizing Your Content Creation

By |September 23rd, 2013|Interview 18, Produce, Produce Summaries, Summaries|0 Comments|

Defining a target audience is a critical step before creating content. Unless you know exactly who you are talking to, how can you know what you need to say to capture their attention or generate an optimum response?

An often overlooked aspect of an audience persona is the generational component. Is your target audience Boomers, […]

19 09, 2013

Optimizing Content Creation for Generational Marketing

By |September 19th, 2013|Interview 18, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #18 Transcript – September 11, 2013
Participants: David Erickson and Martin van der Roest

Martin van der Roest: Hi, I’m Martin van der Roest, the host of the Content Marketing Examiner. Joining me today is David Erickson. David has 18 years of experience in marketing and strategic communications, public relations, online media and advertising with […]