Interview 3 Blogs

8 08, 2013

Make Every Customer Connection a Call to Action

By |August 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 3 Blogs, Interview 4 Blogs, Produce, Produce Blogs|0 Comments|

A life preserver tossed over the side of a boat to someone flailing about in the water is a definite call to action: Grab the life preserver!

While this call to action (CTA) is obvious, not all calls to action are crystal clear. But going for the sale, they should be. From your carefully constructed […]

25 06, 2013

Increased Engagement by Reaching Your Target Audience

By |June 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Engage, Engage Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 3 Blogs|1 Comment|

Lily Tomlin’s much-loved character, Ernestine the telephone operator, immortalized the line, “Have I reached the party to whom I am speaking?”

People conducting content marketing are asking the same question, “Who is my target audience and is my message getting to them?” Have you reached the party to whom you are speaking, or is it […]

17 05, 2013

Increasing Brand Awareness through Content Marketing

By |May 17th, 2013|Blogs, Goals, Goals Blogs, Interview 3 Blogs, Interview 7 Blogs|0 Comments|

One primary goal of any business is brand awareness: getting you and your product or service readily recognized by customers and potential customers.

When your product or service is being discussed, does your name come up? Have you become a “household word” for your target audience?  Here are some tips to improving brand awareness using […]

23 04, 2013

How Business Goals & Content Marketing Work Together

By |April 23rd, 2013|Blogs, Engage, Engage Blogs, Goals, Goals Blogs, Interview 3 Blogs, Interview 7 Blogs, Measure, Measure Blogs|0 Comments|

Determining business goals is the necessary first step in initiating a content marketing strategy. Answering the common question “What kinds of content should we be creating?” will be directly tied to the business goals you identify.

Setting goals often gets tangled up with measurements, analysis, and evaluating what’s been done in the past but, for […]