Interview 4 Blogs

16 08, 2013

Youtility: A Winning Content Marketing Strategy for Today’s Competitive Marketplace

By |August 16th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 17 Blogs, Interview 4 Blogs|0 Comments|

One of the hottest books out right now is Youtility: Why Smart Marketing is About Help Not Hype, by Jay Baer, marketing and social media strategist.
Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. It’s massively useful FREE information, that created long-term trust and […]

8 08, 2013

Make Every Customer Connection a Call to Action

By |August 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 3 Blogs, Interview 4 Blogs, Produce, Produce Blogs|0 Comments|

A life preserver tossed over the side of a boat to someone flailing about in the water is a definite call to action: Grab the life preserver!

While this call to action (CTA) is obvious, not all calls to action are crystal clear. But going for the sale, they should be. From your carefully constructed […]

26 07, 2013

Bad Grammar Can Ruin Your Good Content

By |July 26th, 2013|Blogs, Interview 15 Blogs, Interview 17 Blogs, Interview 4 Blogs, Produce, Produce Blogs|2 Comments|

It’s true. Any piece of content can lose its luster if it’s fraught with typos, misspellings or grammatical errors.

15 Grammar Goofs, an infographic by Copyblogger’s Brian Clark, addresses 15 grammatical errors that occur in writing more often than any of us would like to admit. Although presented in a light-hearted manner, they can seriously […]

3 07, 2013

Best Time to Publish Content—Can you Really Know?

By |July 3rd, 2013|Blogs, Engage, Engage Blogs, Interview 13 Blogs, Interview 16 Blogs, Interview 4 Blogs, Publish, Publish Blogs|0 Comments|

In a perfect world, every time you post some content, your target audience and customers would respond. Dialogue and relationship building would be a 24/7 engagement party.

Not very realistic, is it?

Posting at optimum times for maximum engagement can be a challenge for media managers and businesses. You actually can maximize your content marketing strategy […]

2 07, 2013

Long Tail Keywords for SEO & Lead Conversion

By |July 2nd, 2013|Blogs, Interview 13 Blogs, Interview 4 Blogs, Interview 5 Blogs, Measure, Measure Blogs, Produce Podcasts|1 Comment|

You’ve promised your kids a puppy, so you head to the pet store for a quick, fun shopping experience. Two hours and 50 dogs and puppies later, you’re still dog-less. Next store, same problem and response — no, to all the available puppies.

Frustrated, you finally grill your kids, “Don’t you guys want a puppy?” […]

13 05, 2013

Does Content Length Guarantee Positive SEO

By |May 13th, 2013|Blogs, Interview 14 Blogs, Interview 4 Blogs, Interview 5 Blogs, Strategy, Strategy Blogs|0 Comments|

While plowing my way through an extremely overwritten article, I came to a one-word response in the comments section at the close of the article–flensing. I figured that unfamiliar word must be packed with meaning if it conveyed all that the other reader had to say, so I looked it up. I was treated […]

13 05, 2013

Website Optimization for Enhanced User Engagement

By |May 13th, 2013|Blogs, Engage, Engage Blogs, Interview 17 Blogs, Interview 4 Blogs, Strategy, Strategy Blogs|0 Comments|

You’ve done your homework: you know your target audience, relevant keywords to drive people to your website, and your compelling titles promise answers to online search queries. But when a visitor clicks through to your site, they don’t stay long enough to get acquainted. What happened?

Obviously, getting traffic to your site is only half […]