Interview 8 Blogs

27 09, 2013

A Content Audit is About More Than Just Your Website

By |September 27th, 2013|Blogs, Interview 13 Blogs, Interview 16 Blogs, Interview 8 Blogs, Strategy, Strategy Blogs|0 Comments|

The term “content audit” calls to mind having your website design analyzed and the content evaluated as to relevance, structure, SEO effectiveness, etc.

While this is a valuable activity, an organization-wide content audit can accomplish two important functions. One, this type of content audit could unearth mountains of content “gold” to continually fuel your website […]

18 06, 2013

How to get the C-Suite Sweet on Content Marketing

By |June 18th, 2013|Blogs, Interview 10 Blogs, Interview 14 Blogs, Interview 8 Blogs, Strategy, Strategy Blogs|0 Comments|

Sometimes the last holdout in moving from traditional marketing to content marketing is the C-suite executives or stakeholders who may not be completely sold on content marketing. Sales, Marketing and IT are generally geared up for making it happen, (maybe even in agreement about what must be done), but then they hit THE WALL.

A […]