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2 12, 2013

B2C Content Marketing ROI Goals & Measurement KPIs

By |December 2nd, 2013|Blogs, Measure, Measure Blogs|0 Comments|

When a business strategy is formulated, there is usually an anticipated outcome that is derived. Similarly, the outcome of a content marketing strategy zeros in on achieving a return on investment (ROI) by setting and accomplishing goals. The success of content marketing comes in the form of goals being reached, with ROI as the […]

18 11, 2013

Content Marketing B2B ROI Goals & Measurement KPIs

By |November 18th, 2013|Blogs, Measure, Measure Blogs|0 Comments|

Content marketing ROI (return on investment) extends beyond the typical data points of sales or revenue. There are a number of attribution variables that B2B companies are taking into account. Establishing goals that result in a measurable ROI can range from implied/indirect (sales/revenue/conversions) to empirical/direct evidence (traffic/leads/engagement). Implied evidences are ambiguous results that stem […]

22 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 22nd, 2013|Interview 14, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that prove how content marketing has impacted the company’s bottom line. If it’s not evident that […]

17 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 17th, 2013|Interview 14, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest

Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re going to be talking about the whole topic of return on investment, and joining me […]

20 08, 2013

How to Optimize ROI within a Content Marketing Strategy – Podcast

By |August 20th, 2013|Measure, Measure Podcasts, Podcasts, Strategy, Strategy Podcasts|0 Comments|

As more and more people embrace content marketing, the question of ROI comes up time and again. How can you measure a return on investment for a content marketing strategy? What elements are essential to tracking effectiveness and bottom line implications? Martin van der Roest of the Examiner talks with Russell Sparkman of Fusion […]

19 08, 2013

Desired ROI Goals for Content Marketing – Series Overview

By |August 19th, 2013|Blogs, Interview 14 Blogs, Measure, Measure Blogs|0 Comments|

Each company type, contingent on industry and market, will have a unique set of goals and expectations that are attributed to their investment in content marketing. Furthermore, the ultimate goal for each company or organization is to gain a larger return on investment (ROI). In terms of content marketing, ROI can relate to more […]

1 08, 2013

Measurable KPIs for Social Media – YouTube

By |August 1st, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Over the past several years, there has been a significant shift in the way people become captivated and amused by media. Instead of entertaining themselves, people want to be entertained. They want to quickly gain the most information/amusement with the least amount of effort. The solution – online video.

Video Growing in Popularity

With the transition […]

24 07, 2013

Measurable KPIs for Social Media – Twitter

By |July 24th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Twitter has 140 million active users and 175 million tweets per day.

This is no trivial statistic. People are using Twitter as a giant news feed to stay connected and up-to-date with friends and admired brands. There will always be tweets that have little-to-no value for followers; however, there is a building tendency to see […]

12 07, 2013

Content Marketing and Return on Investment

By |July 12th, 2013|Interview 11, Measure, Measure Summaries, Summaries|0 Comments|

“You can get anything you want out of life if you help other people get what they want,” is the philosophy of Warren Whitlock, best-selling author, speaker and social media strategist. “I found out that my sales tripled when I started looking to help the other person rather than talking them into buying what […]

9 07, 2013

Measurable KPIs for Social Media – SlideShare

By |July 9th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Business professionals have been given a very advantageous opportunity to track and analyze the KPIs of the largest community for sharing presentations, SlideShare. If willing to spend some money to “Go PRO,” SlideShare will provide you with the ability to track engagement with your content and uploads through built in analytics, showing visitor behavior […]