Measure Blogs

2 12, 2013

B2C Content Marketing ROI Goals & Measurement KPIs

By |December 2nd, 2013|Blogs, Measure, Measure Blogs|0 Comments|

When a business strategy is formulated, there is usually an anticipated outcome that is derived. Similarly, the outcome of a content marketing strategy zeros in on achieving a return on investment (ROI) by setting and accomplishing goals. The success of content marketing comes in the form of goals being reached, with ROI as the […]

18 11, 2013

Content Marketing B2B ROI Goals & Measurement KPIs

By |November 18th, 2013|Blogs, Measure, Measure Blogs|0 Comments|

Content marketing ROI (return on investment) extends beyond the typical data points of sales or revenue. There are a number of attribution variables that B2B companies are taking into account. Establishing goals that result in a measurable ROI can range from implied/indirect (sales/revenue/conversions) to empirical/direct evidence (traffic/leads/engagement). Implied evidences are ambiguous results that stem […]

19 08, 2013

Desired ROI Goals for Content Marketing – Series Overview

By |August 19th, 2013|Blogs, Interview 14 Blogs, Measure, Measure Blogs|0 Comments|

Each company type, contingent on industry and market, will have a unique set of goals and expectations that are attributed to their investment in content marketing. Furthermore, the ultimate goal for each company or organization is to gain a larger return on investment (ROI). In terms of content marketing, ROI can relate to more […]

1 08, 2013

Measurable KPIs for Social Media – YouTube

By |August 1st, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Over the past several years, there has been a significant shift in the way people become captivated and amused by media. Instead of entertaining themselves, people want to be entertained. They want to quickly gain the most information/amusement with the least amount of effort. The solution – online video.

Video Growing in Popularity

With the transition […]

24 07, 2013

Measurable KPIs for Social Media – Twitter

By |July 24th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Twitter has 140 million active users and 175 million tweets per day.

This is no trivial statistic. People are using Twitter as a giant news feed to stay connected and up-to-date with friends and admired brands. There will always be tweets that have little-to-no value for followers; however, there is a building tendency to see […]

9 07, 2013

Measurable KPIs for Social Media – SlideShare

By |July 9th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Business professionals have been given a very advantageous opportunity to track and analyze the KPIs of the largest community for sharing presentations, SlideShare. If willing to spend some money to “Go PRO,” SlideShare will provide you with the ability to track engagement with your content and uploads through built in analytics, showing visitor behavior […]

2 07, 2013

Long Tail Keywords for SEO & Lead Conversion

By |July 2nd, 2013|Blogs, Interview 13 Blogs, Interview 4 Blogs, Interview 5 Blogs, Measure, Measure Blogs, Produce Podcasts|1 Comment|

You’ve promised your kids a puppy, so you head to the pet store for a quick, fun shopping experience. Two hours and 50 dogs and puppies later, you’re still dog-less. Next store, same problem and response — no, to all the available puppies.

Frustrated, you finally grill your kids, “Don’t you guys want a puppy?” […]

28 06, 2013

Measurable KPIs for Social Media – LinkedIn

By |June 28th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

Teens are not the only demographic who use social media to stay in the loop with peers and popular brands. Professionals also need to have a place to “play,” and they do. LinkedIn offers a unique environment where business professionals can interact and build connections to grow business opportunities and relationships. LinkedIn reaches an […]

20 06, 2013

Measurable KPIs for Social Media – Flickr & Photobucket

By |June 20th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

There are a growing number of websites and social media channels that focus on multimedia. Specifically, these sites specialize in images and videos that people continually crave. Using pictures is one of the best ways to grab an audience’s attention and draw them into an image that depicts a theme or message. Marketing agencies […]

12 06, 2013

Measurable KPIs for Social Media – WordPress & Blogger

By |June 12th, 2013|Blogs, Interview 10 Blogs, Interview 11 Blogs, Interview 14 Blogs, Measurable KPIs for Social Media, Measure, Measure Blogs|0 Comments|

In comparison to Facebook or Twitter, blogs are a different breed of social media.

WordPress and Blogger, the two most popular blog hosting platforms, can take a lot of time and dedication to create and maintain an effective blog site. However, blogs can play a critical role in the success of a company’s marketing efforts, […]