Measure Summaries

22 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 22nd, 2013|Interview 14, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that prove how content marketing has impacted the company’s bottom line. If it’s not evident that […]

12 07, 2013

Content Marketing and Return on Investment

By |July 12th, 2013|Interview 11, Measure, Measure Summaries, Summaries|0 Comments|

“You can get anything you want out of life if you help other people get what they want,” is the philosophy of Warren Whitlock, best-selling author, speaker and social media strategist. “I found out that my sales tripled when I started looking to help the other person rather than talking them into buying what […]

8 07, 2013

Content Marketing Metrics

By |July 8th, 2013|Interview 10, Measure, Measure Summaries, Summaries|0 Comments|

The theme of this interview, Content Marketing Metrics, is centered on the idea of, “What insights can be delivered to help the content marketing processes meet the goals of the organization?”

A common occurrence observed is the idea that folks get caught up in this rat race of “trying to make everything go up into […]

15 05, 2013

Is Content Marketing the Future of SEO?

By |May 15th, 2013|Interview 5, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Historic SEO
The last 10 years have seen dramatic changes in SEO strategies as maturing technology has produced increasingly more complex and sophisticated actions by search engines. Historic SEO was all about link building to your site to increase search rank. Reciprocal links—“you-link-to-me-I’ll-link-to-you”–was a thriving SEO practice until Google stepped in around 2006. Article Marketing […]

30 04, 2013

SEO & Content Marketing

By |April 30th, 2013|Engage, Engage Summaries, Interview 4, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

SEO – Who/ How/ Why

Almost any business can reap the benefits of an SEO initiative. Steve Wiideman, SEO director, expert and trainer mentioned the simplicity of SEO and who could gain value from an SEO effort. “If there’s a keyword that could drive traffic to your website, you’re going to benefit from SEO. Anybody—doctor, […]

15 04, 2013

Content Marketing Goals for Non-Profit Organizations

By |April 15th, 2013|Goals, Goals Summaries, Interview 3, Measure, Measure Summaries, Produce, Produce Summaries, Summaries|0 Comments|

Content marketing goals for non-profits can, in some instances, be different from a for-profit business. One important goal for non-profits is building awareness, simply getting people to know all that they do. Getting their message out and telling their story with great content across all their social channels will help build an effective social […]