A content marketing strategy for a non-profit organization is not a segment of their overall marketing; it is all their branding, all their marketing and all of their social media. Claire Axelrad of Clairification.com shares with Martin van der Roest of the Examiner how content marketing is the heart and soul of marketing, even […]
A crucial part of any content marketing strategy is optimizing content for maximum effectiveness. Every piece of content should be targeted to a specific market segment and have the goal of driving the user to the next step: commenting, liking, sharing, opting in to an email list, downloading information, making a purchase, etc. Nicole […]
Content Marketing across the generations needs to recognize that Boomers and Generations X, Y and Z each have distinctive characteristics requiring customized marketing tactics. Generational considerations are part of intimately knowing your target audiences which, according to David Erickson of e-Strategy Internet, is crucial to creating content for maximum impact. Using “cultural cues” can […]
The Examiner’s Martin van der Roest talks with Mark Smiciklas of Intersection Consulting about the concept that “strategy has to guide implementation” in a content marketing initiative. Using the metaphor of an iceberg, Mark illustrates the elements of strategic content marketing, stressing two vital objectives: knowing your audiences and their needs, and having organizational […]
Creating high quality content is essential for a successful content marketing strategy. This premise is discussed by Martin van der Roest of the Content Marketing Examiner and Lee Traupel of Linked Media Group, author of the white paper: “Creating High Value Content.” Discover the elements of high value content and how they weave together […]
As more and more people embrace content marketing, the question of ROI comes up time and again. How can you measure a return on investment for a content marketing strategy? What elements are essential to tracking effectiveness and bottom line implications? Martin van der Roest of the Examiner talks with Russell Sparkman of Fusion […]
Martin van der Roest of the Examiner and author, speaker, consultant Rahel Bailie discuss the convergence of content strategy and content marketing and how they need each other for a successful marketing initiative. Listen in on the discussion of how content strategy is the analysis and planning process that is necessary to develop a […]
Martin van der Roest of the Content Marketing Examiner welcomes top marketing strategist, Nate Riggs, to discuss content marketing and social media marketing: the differences, the similarities and where they converge. Can you have one without the other or are both necessary for maximum value with a content marketing strategy? Nate contends that […]
Martin van der Roest of the Examiner talks with Warren Whitlock, author, speaker and radio host of Social Media Radio about the topic of content marketing and return on investment, or ROI. What are some relevant goals that marketers would want to consider related to ROI are examined, as well as where in budgeting […]