Produce Blogs

29 10, 2013

The Buyer’s Journey—Content Driven or Organic?

By |October 29th, 2013|Blogs, Interview 19 Blogs, Produce, Produce Blogs|0 Comments|

Today’s consumer controls their own buyer’s journey. Anyone can research a product or service online to compile as much information as they need to come to a decision about whether or not to do business with you. It’s been reported that buyers today could be from two-thirds to 90% of their way to a […]

4 10, 2013

How to Supercharge Your Content With Real Value

By |October 4th, 2013|Blogs, Interview 11 Blogs, Interview 15 Blogs, Interview 5 Blogs, Produce, Produce Blogs|0 Comments|

Creating only high value content is the goal of content marketing. Imagine if every single thing you created was commented on, liked, shared, Tweeted, retweeted, curated, copied and even stolen it was so good!

That may be a somewhat unrealistic expectation, but by practicing the following five strategies you can be assured that your content […]

30 09, 2013

Your Content Shall Rock with these Content Marketing Strategies

By |September 30th, 2013|Blogs, Interview 17 Blogs, Interview 19 Blogs, Produce, Produce Blogs|0 Comments|

Content marketing is the hottest marketing topic around, and everyone is talking/tweeting/sharing about it.

Is everybody really doing content marketing? How will it help my business? And then there’s the $64 thousand question—what is great content and how do I create enough of it?

Your Content Shall Rock clearly defines the different types of content topics […]

25 09, 2013

Be a Better Content Marketer through Generational Awareness

By |September 25th, 2013|Blogs, Interview 18 Blogs, Produce, Produce Blogs|0 Comments|

Knowing generational differences can make you into a better content marketer. Being aware of what cultivates interest for a specific target audience can mean the difference between success or failure of a content marketing initiative.

Understanding generational characteristics are crucial when defining your target audience, allowing you to create and tailor content that will resonate […]

22 08, 2013

4 Startling Statistics to Make Your Blog Better

By |August 22nd, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 9 Blogs, Produce, Produce Blogs|0 Comments|

Anyone who’s seriously involved in content marketing will be publishing a blog as part of their strategy. But publishing doesn’t automatically mean it’s a great blog, or even a good one.

These four statistics show what a really great blog can do for your business–and why you’ll want to blog better.

1) Companies that blog have […]

8 08, 2013

Make Every Customer Connection a Call to Action

By |August 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 3 Blogs, Interview 4 Blogs, Produce, Produce Blogs|0 Comments|

A life preserver tossed over the side of a boat to someone flailing about in the water is a definite call to action: Grab the life preserver!

While this call to action (CTA) is obvious, not all calls to action are crystal clear. But going for the sale, they should be. From your carefully constructed […]

26 07, 2013

Bad Grammar Can Ruin Your Good Content

By |July 26th, 2013|Blogs, Interview 15 Blogs, Interview 17 Blogs, Interview 4 Blogs, Produce, Produce Blogs|2 Comments|

It’s true. Any piece of content can lose its luster if it’s fraught with typos, misspellings or grammatical errors.

15 Grammar Goofs, an infographic by Copyblogger’s Brian Clark, addresses 15 grammatical errors that occur in writing more often than any of us would like to admit. Although presented in a light-hearted manner, they can seriously […]

19 07, 2013

Creating Sharable Content through Social Media Marketing

By |July 19th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs, Publish, Publish Blogs|0 Comments|

Every marketer’s dream is to see their content being shared around the world–going viral.

That fleeting “15 minutes of fame” doesn’t apply if your content is passed from person-to-person, website-to-website, and mobile-to-mobile; you become immortal.

Is there magic to creating highly sharable content? What propels content–an image, video, blog—from ordinary to extraordinary? Is it just dumb […]

8 04, 2013

How to Win With User Generated Content

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs|0 Comments|

Is User Generated Content (UGC) a consistent part of your content marketing strategy or is it just a “great white hope” to your planned efforts? You don’t have to just hope for positive UGC to boost your brand or web presence. You can actively pursue UGC and participate in influencing and shaping what people […]

8 04, 2013

Five Kinds of Quality Content

By |April 8th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Interview 17 Blogs, Interview 2 Blogs, Interview 6 Blogs, Produce, Produce Blogs|0 Comments|

A content marketing strategy demands content. A simple concept, yes; but not so simple to execute. Creating content is time-consuming and challenging–and never ends. To keep a content marketing strategy alive and well, fresh content must be continually added.

The formats that content can take are myriad: articles, videos, photos, infographics, ebooks, text, Tweets, and […]