Produce Podcasts

12 10, 2013

Optimizing Content for Maximum Effectiveness – Podcast

By |October 12th, 2013|Podcasts, Produce, Produce Podcasts|1 Comment|

A crucial part of any content marketing strategy is optimizing content for maximum effectiveness. Every piece of content should be targeted to a specific market segment and have the goal of driving the user to the next step: commenting, liking, sharing, opting in to an email list, downloading information, making a purchase, etc. Nicole […]

23 09, 2013

Content Creation for Generational Marketing – Podcast

By |September 23rd, 2013|Podcasts, Produce, Produce Podcasts|0 Comments|

Content Marketing across the generations needs to recognize that Boomers and Generations X, Y and Z each have distinctive characteristics requiring customized marketing tactics. Generational considerations are part of intimately knowing your target audiences which, according to David Erickson of e-Strategy Internet, is crucial to creating content for maximum impact. Using “cultural cues” can […]

10 07, 2013

Content Marketing & Social Media – Podcast

By |July 10th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Podcasts, Engage, Engage Podcasts, Podcasts, Produce, Produce Podcasts, Publish, Publish Podcasts|0 Comments|

Martin van der Roest of the Content Marketing Examiner welcomes top marketing strategist, Nate Riggs, to discuss content marketing and social media marketing: the differences, the similarities and where they converge. Can you have one without the other or are both necessary for maximum value with a content marketing strategy? Nate contends that […]

2 07, 2013

Long Tail Keywords for SEO & Lead Conversion

By |July 2nd, 2013|Blogs, Interview 13 Blogs, Interview 4 Blogs, Interview 5 Blogs, Measure, Measure Blogs, Produce Podcasts|1 Comment|

You’ve promised your kids a puppy, so you head to the pet store for a quick, fun shopping experience. Two hours and 50 dogs and puppies later, you’re still dog-less. Next store, same problem and response — no, to all the available puppies.

Frustrated, you finally grill your kids, “Don’t you guys want a puppy?” […]