Produce Summaries

12 10, 2013

Optimizing Content Production for Maximum Content Marketing Success

By |October 12th, 2013|Interview 19, Produce, Produce Summaries, Summaries|0 Comments|

“We should never just publish content, any type of content, just for the sake of publishing [something].” –Nicole Munoz
High quality content is at the heart of any content marketing initiative. Without content, you have nothing. Sharing, re-tweeting and curating (credibility by association) all involve the consumption of relevant, sharable content. Creating that valuable, high […]

23 09, 2013

Generational Marketing for Optimizing Your Content Creation

By |September 23rd, 2013|Interview 18, Produce, Produce Summaries, Summaries|0 Comments|

Defining a target audience is a critical step before creating content. Unless you know exactly who you are talking to, how can you know what you need to say to capture their attention or generate an optimum response?

An often overlooked aspect of an audience persona is the generational component. Is your target audience Boomers, […]

18 09, 2013

What You Sell Does Not Drive Content Creation

By |September 18th, 2013|Engage, Engage Summaries, Interview 17, Produce, Produce Summaries, Summaries|0 Comments|

Good content is engaging content. According to Barry Feldman, “You either get remembered or you are forgotten and there’s nothing in between. Engagement is the opposite of disengagement so if you are a content creator and you’re simply dull, nobody gets engaged.”

It’s difficult to argue with such blatant truth. Nobody wants to admit to […]

15 04, 2013

Content Marketing Goals for Non-Profit Organizations

By |April 15th, 2013|Goals, Goals Summaries, Interview 3, Measure, Measure Summaries, Produce, Produce Summaries, Summaries|0 Comments|

Content marketing goals for non-profits can, in some instances, be different from a for-profit business. One important goal for non-profits is building awareness, simply getting people to know all that they do. Getting their message out and telling their story with great content across all their social channels will help build an effective social […]