30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

19 07, 2013

Creating Sharable Content through Social Media Marketing

By |July 19th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 12 Blogs, Interview 2 Blogs, Produce, Produce Blogs, Publish, Publish Blogs|0 Comments|

Every marketer’s dream is to see their content being shared around the world–going viral.

That fleeting “15 minutes of fame” doesn’t apply if your content is passed from person-to-person, website-to-website, and mobile-to-mobile; you become immortal.

Is there magic to creating highly sharable content? What propels content–an image, video, blog—from ordinary to extraordinary? Is it just dumb […]

12 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 12th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Engage, Engage Transcripts, Interview 12, Publish, Publish Transcripts, Transcripts|0 Comments|

Interview #12 Transcript – July 3, 2013
Participants: Nate Riggs and Martin van der Roest

Martin van der Roest:  Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Nate Riggs, who is one […]

10 07, 2013

Content Marketing & Social Media – Podcast

By |July 10th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Podcasts, Engage, Engage Podcasts, Podcasts, Produce, Produce Podcasts, Publish, Publish Podcasts|0 Comments|

Martin van der Roest of the Content Marketing Examiner welcomes top marketing strategist, Nate Riggs, to discuss content marketing and social media marketing: the differences, the similarities and where they converge. Can you have one without the other or are both necessary for maximum value with a content marketing strategy? Nate contends that […]

3 07, 2013

Best Time to Publish Content—Can you Really Know?

By |July 3rd, 2013|Blogs, Engage, Engage Blogs, Interview 13 Blogs, Interview 16 Blogs, Interview 4 Blogs, Publish, Publish Blogs|0 Comments|

In a perfect world, every time you post some content, your target audience and customers would respond. Dialogue and relationship building would be a 24/7 engagement party.

Not very realistic, is it?

Posting at optimum times for maximum engagement can be a challenge for media managers and businesses. You actually can maximize your content marketing strategy […]

20 06, 2013

Content Marketing, Editorial Calendars and Consistency

By |June 20th, 2013|Editorial Calendar, Editorial Calendar Summaries, Interview 9, Publish, Publish Summaries, Summaries|0 Comments|

“A content war is taking place, and you will win the war with customer-focused content delivered consistently in various formats, by various authors and to a wide range of online destinations.”
-Rich Tehrani
Organizations that excel in their market space tend to remain consistent and concise with everything they do … including the delivery of their […]

20 06, 2013

Content Marketing, Editorial Calendars and Consistency

By |June 20th, 2013|Editorial Calendar, Editorial Calendar Transcripts, Interview 9, Publish, Publish Transcripts, Transcripts|0 Comments|

Interview #9 Transcript – June 14, 2013
Participants: Rich Tehrani and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s session. Joining me is Rich Tehrani, Editor-in-Chief of TMC. […]

14 06, 2013

Content Marketing, Editorial Calendars & Consistency – Podcast

By |June 14th, 2013|Editorial Calendar, Editorial Calendar Podcasts, Podcasts, Publish, Publish Podcasts|0 Comments|

Taking a closer look at the third step of the Content Marketing Lifecycle, Rich Tehrani of TMCnet and Martin van der Roest of the Examiner, discuss Content Marketing, the Editorial Calendar and Consistency.

25 03, 2013

Are Social Media Marketing and Content Marketing Synonymous?

By |March 25th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Interview 1 Blogs, Publish, Publish Blogs|0 Comments|

The terms social media marketing and content marketing are often used interchangeably, but are they the same thing?

Tom Treanor (Right Mix Marketing) developed the analogy of a three-legged stool to help describe the concept of content marketing. First leg is content: original or curated text, pictures, videos, webinars, etc. Second leg is Search Engine […]

8 03, 2013

What is Content Marketing?

By |March 8th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 1, Publish, Publish Summaries, Summaries|0 Comments|

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring. Drilling down into the purposes of content marketing expands the definition by realizing that content marketing is critical to building your business, expanding your digital finger print, and providing measurements for ROI […]