30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

20 06, 2013

Content Marketing, Editorial Calendars and Consistency

By |June 20th, 2013|Editorial Calendar, Editorial Calendar Summaries, Interview 9, Publish, Publish Summaries, Summaries|0 Comments|

“A content war is taking place, and you will win the war with customer-focused content delivered consistently in various formats, by various authors and to a wide range of online destinations.”
-Rich Tehrani
Organizations that excel in their market space tend to remain consistent and concise with everything they do … including the delivery of their […]

8 03, 2013

What is Content Marketing?

By |March 8th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 1, Publish, Publish Summaries, Summaries|0 Comments|

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring. Drilling down into the purposes of content marketing expands the definition by realizing that content marketing is critical to building your business, expanding your digital finger print, and providing measurements for ROI […]

6 03, 2013

What is Content Marketing?

By |March 6th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Interview 1, Publish, Publish Summaries, Publish Transcripts, Transcripts|0 Comments|

Interview #1 Transcript – March 6, 2013
Participants: Russell Sparkman, Tom Treanor, Lee Traupel and Martin van der Roest

Martin van der Roest: I’d like to set the stage with a definition by Wikipedia. It does represent an interesting springboard to start this conversation of what is content marketing.

Definition: Content Marketing is any marketing format that […]