Strategy

5 09, 2013

Strategy: The Bridge Between Goals and Content Marketing – Podcast

By |September 5th, 2013|Podcasts, Strategy, Strategy Podcasts|0 Comments|

The Examiner’s Martin van der Roest talks with Mark Smiciklas of Intersection Consulting about the concept that “strategy has to guide implementation” in a content marketing initiative. Using the metaphor of an iceberg, Mark illustrates the elements of strategic content marketing, stressing two vital objectives: knowing your audiences and their needs, and having organizational […]

5 09, 2013

Effective Content Marketing Strategy Fueled by High Value Content – Podcast

By |September 5th, 2013|Podcasts, Strategy, Strategy Podcasts|0 Comments|

Creating high quality content is essential for a successful content marketing strategy. This premise is discussed by Martin van der Roest of the Content Marketing Examiner and Lee Traupel of Linked Media Group, author of the white paper: “Creating High Value Content.” Discover the elements of high value content and how they weave together […]

5 09, 2013

Strategy: The Bridge Between Goals and Content Marketing

By |September 5th, 2013|Interview 16, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #16 Transcript – August 28, 2013
Participants: Mark Smiciklas and Martin van der Roest

Martin van der Roest: Thank you for joining us today. My name is Martin van der Roest and I will be hosting this session of the Content Marketing Examiner. Joining me is Mark Smiciklas of Intersection Consulting. Mark has his business […]

5 09, 2013

Fueling a Content Marketing Strategy with High Value Content

By |September 5th, 2013|Interview 15, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing needs a solid content strategy, the second step of the content marketing lifecycle. Both high value content and a deliberate strategy are necessary for a content marketing initiative to meet its potential. Great content without an orchestrated strategy won’t accomplish your goals, neither will a brilliantly planned strategy devoid of quality content […]

27 08, 2013

High Value Content Fuels an Effective Content Marketing Strategy

By |August 27th, 2013|Interview 15, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #15 Transcript – August 23, 2013
Participants: Lee Traupel and Martin van der Roest

Martin van der Roest: Welcome! I’m Martin van der Roest, your host of the Content Marketing Examiner interview series. Today we welcome Lee Traupel of Linked Media Group. Lee is a repeat interviewee and has participated in earlier conversations. Welcome to […]

22 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 22nd, 2013|Interview 14, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that prove how content marketing has impacted the company’s bottom line. If it’s not evident that […]

17 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 17th, 2013|Interview 14, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest

Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re going to be talking about the whole topic of return on investment, and joining me […]

20 08, 2013

How to Optimize ROI within a Content Marketing Strategy – Podcast

By |August 20th, 2013|Measure, Measure Podcasts, Podcasts, Strategy, Strategy Podcasts|0 Comments|

As more and more people embrace content marketing, the question of ROI comes up time and again. How can you measure a return on investment for a content marketing strategy? What elements are essential to tracking effectiveness and bottom line implications? Martin van der Roest of the Examiner talks with Russell Sparkman of Fusion […]

5 08, 2013

How Can Content Strategy Drive Value for Content Marketing – Podcast

By |August 5th, 2013|Engage, Engage Podcasts, Podcasts, Strategy, Strategy Podcasts|0 Comments|

Martin van der Roest of the Examiner and author, speaker, consultant Rahel Bailie discuss the convergence of content strategy and content marketing and how they need each other for a successful marketing initiative. Listen in on the discussion of how content strategy is the analysis and planning process that is necessary to develop a […]

5 08, 2013

How Can Content Strategy Drive Value for Content Marketing?

By |August 5th, 2013|Engage, Engage Transcripts, Interview 13, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #13 Transcript – July 26, 2013
Participants: Rahel Anne Bailie and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Rahel Bailie, of Intentional […]