30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

23 07, 2013

Essential Planning for an Effective Content Marketing Strategy

By |July 23rd, 2013|Blogs, Interview 13 Blogs, Interview 15 Blogs, Interview 19 Blogs, Strategy, Strategy Blogs|1 Comment|

Recognizing that content marketing is a discipline, even a lifecycle of activities, the second step in developing a content marketing strategy is planning. Step one is goal setting, so this post is going to assume you have already set clear goals and are ready to jump into content marketing planning mode.

Planning your content marketing […]

15 07, 2013

Using B2B Buyer Personas to Accelerate Your Content Marketing

By |July 15th, 2013|Blogs, Interview 12 Blogs, Interview 18 Blogs, Interview 6 Blogs, Interview 7 Blogs, Strategy, Strategy Blogs|2 Comments|

A buyer persona is essentially a profile that describes your ideal customer, enabling you to find, engage and convert prospects, as well as strengthen existing customer relationships. In conjunction with content marketing, knowing your buyers’ motivations and behaviors will help formulate the strategies you need to put in place to successfully connect with buyers.

While […]

11 07, 2013

Creating B2C Buyer Personas for Effective Content Marketing

By |July 11th, 2013|Blogs, Interview 12 Blogs, Interview 19 Blogs, Interview 6 Blogs, Interview 7 Blogs, Strategy, Strategy Blogs|1 Comment|

You’ve completed your company profile and defined your goals. Sales and Marketing departments are poised with product and/or service information, you have a carefully designed website and you’re ready to get out there and market!

But who do you market to in order to get the best response to your content marketing efforts? Do you […]

18 06, 2013

How to get the C-Suite Sweet on Content Marketing

By |June 18th, 2013|Blogs, Interview 10 Blogs, Interview 14 Blogs, Interview 8 Blogs, Strategy, Strategy Blogs|0 Comments|

Sometimes the last holdout in moving from traditional marketing to content marketing is the C-suite executives or stakeholders who may not be completely sold on content marketing. Sales, Marketing and IT are generally geared up for making it happen, (maybe even in agreement about what must be done), but then they hit THE WALL.

A […]

13 06, 2013

What Should the CIO Know About Content Marketing?

By |June 13th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 8, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing is not only about the efforts of the marketing team, but it will invariably involve the IT organization. The question is: What should the CIO know about content marketing and how can his team serve the needs of their customers?

Key Observations

The CIO needs to be aware of the content marketing lifecycle and […]

12 06, 2013

What Should the CIO Know About Content Marketing?

By |June 12th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Interview 8, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|1 Comment|

Interview #8 Transcript – June 5, 2013
Participants: Scott Abel and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview, and joining me is Scott Able, […]

17 05, 2013

Consumer-driven Content Marketing

By |May 17th, 2013|Blogs, Interview 11 Blogs, Interview 12 Blogs, Interview 15 Blogs, Interview 19 Blogs, Strategy, Strategy Blogs|0 Comments|

We all know the balance of power has shifted from the advertiser to the consumer, right?

If you don’t know, you haven’t been paying attention for the last few years.

A Cisco Technology report from January 2013, quotes Laura Wade-Gery, Executive Director E-Commerce Multi-channel, Marks & Spencer: “Customers are firmly in the driving seat in today’s […]

15 05, 2013

Is Content Marketing the Future of SEO?

By |May 15th, 2013|Interview 5, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Historic SEO
The last 10 years have seen dramatic changes in SEO strategies as maturing technology has produced increasingly more complex and sophisticated actions by search engines. Historic SEO was all about link building to your site to increase search rank. Reciprocal links—“you-link-to-me-I’ll-link-to-you”–was a thriving SEO practice until Google stepped in around 2006. Article Marketing […]

13 05, 2013

Does Content Length Guarantee Positive SEO

By |May 13th, 2013|Blogs, Interview 14 Blogs, Interview 4 Blogs, Interview 5 Blogs, Strategy, Strategy Blogs|0 Comments|

While plowing my way through an extremely overwritten article, I came to a one-word response in the comments section at the close of the article–flensing. I figured that unfamiliar word must be packed with meaning if it conveyed all that the other reader had to say, so I looked it up. I was treated […]