Strategy

13 05, 2013

Website Optimization for Enhanced User Engagement

By |May 13th, 2013|Blogs, Engage, Engage Blogs, Interview 17 Blogs, Interview 4 Blogs, Strategy, Strategy Blogs|0 Comments|

You’ve done your homework: you know your target audience, relevant keywords to drive people to your website, and your compelling titles promise answers to online search queries. But when a visitor clicks through to your site, they don’t stay long enough to get acquainted. What happened?

Obviously, getting traffic to your site is only half […]

13 05, 2013

Is Content Marketing the Future of SEO?

By |May 13th, 2013|Interview 5, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #5 Transcript – May 1, 2013
Participants: Nicole Munoz, Nate Dame and Martin van der Roest

Martin van der Roest: Thank you both for taking time to be a part of this interview, collectively focused on the idea of “What is Content Marketing?” and looking at some of the best practices. I think we really […]

3 05, 2013

Is Content Marketing the Future of SEO? – Podcast

By |May 3rd, 2013|Measure, Measure Podcasts, Podcasts, Strategy, Strategy Podcasts|0 Comments|

Search Engine Optimization has seen some dramatic changes in the past 10 years. Nate Dame of SEOPerks.com, and Nicole Munoz of Start Ranking Now, join Martin van der Roest of the Content Marketing Examiner to look at historic SEO practices and the future of SEO in relation to content marketing. Under discussion is the […]

30 04, 2013

SEO & Content Marketing

By |April 30th, 2013|Engage, Engage Summaries, Interview 4, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

SEO – Who/ How/ Why

Almost any business can reap the benefits of an SEO initiative. Steve Wiideman, SEO director, expert and trainer mentioned the simplicity of SEO and who could gain value from an SEO effort. “If there’s a keyword that could drive traffic to your website, you’re going to benefit from SEO. Anybody—doctor, […]

13 04, 2013

Search Engine Optimization & Content Marketing – Podcast

By |April 13th, 2013|Engage, Engage Podcasts, Measure, Measure Podcasts, Podcasts, Strategy, Strategy Podcasts|0 Comments|

Search Engine Optimization (SEO) is critical for any content marketing strategy. The Content Marketing Examiner takes a look at SEO practices with Steve Wiideman, an SEO expert, consultant and trainer along with Martin van der Roest of the Examiner, to explore the importance of SEO for business and how SEO should coincide with a […]

13 04, 2013

SEO & Content Marketing

By |April 13th, 2013|Engage, Engage Transcripts, Interview 4, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #4 Transcript – April 10, 2013
Participants: Steve Wiideman and Martin van der Roest

Martin van der Roest: How did you get started in SEO?

Steve Wiideman: It was sort of by accident. I was doing web design for a number of clients back in the late 90s, and they were really happy with their beautiful, […]