Strategy Blogs

30 12, 2013

Don’t Make Any Content Marketing New Year’s Resolutions for 2014

By |December 30th, 2013|Blogs, Content Marketing Lifecycle, Content Marketing Lifecycle Blogs, Strategy, Strategy Blogs|0 Comments|

2013 is now history and 2014 spreads out before us as an enticing blank canvas. Most of us have taken stock of 2013 and decided we need to see some changes in 2014. We make New Year’s Resolutions– some personal, some business–that will bring greater success in the New Year.

But, content marketers beware! January […]

4 11, 2013

Content Marketing Can Accelerate Building Your Brand

By |November 4th, 2013|Blogs, Interview 20 Blogs, Strategy, Strategy Blogs|0 Comments|

Favorite Brand. What just popped into your mind?
If you’re a business owner, it’s probably your own logo or company name. For a consumer, it’s probably a favorite product. Either way, the image undoubtedly brought to mind something that generated a positive feeling. (Who can envision Coca Cola or Starbucks without hearing the fizz […]

27 09, 2013

A Content Audit is About More Than Just Your Website

By |September 27th, 2013|Blogs, Interview 13 Blogs, Interview 16 Blogs, Interview 8 Blogs, Strategy, Strategy Blogs|0 Comments|

The term “content audit” calls to mind having your website design analyzed and the content evaluated as to relevance, structure, SEO effectiveness, etc.

While this is a valuable activity, an organization-wide content audit can accomplish two important functions. One, this type of content audit could unearth mountains of content “gold” to continually fuel your website […]

16 09, 2013

Why Your Website Should be Like Your Living Room

By |September 16th, 2013|Blogs, Engage, Engage Blogs, Interview 17 Blogs, Strategy, Strategy Blogs|1 Comment|

When company comes, you invite them in, offer them a drink and something to eat, and then you go into the other room and ignore them. No?

Of course not!

When company comes, you make your home as attractive as possible, you ensure there is ample seating, the temperature is comfortable and there are some snacks. […]

23 07, 2013

Essential Planning for an Effective Content Marketing Strategy

By |July 23rd, 2013|Blogs, Interview 13 Blogs, Interview 15 Blogs, Interview 19 Blogs, Strategy, Strategy Blogs|1 Comment|

Recognizing that content marketing is a discipline, even a lifecycle of activities, the second step in developing a content marketing strategy is planning. Step one is goal setting, so this post is going to assume you have already set clear goals and are ready to jump into content marketing planning mode.

Planning your content marketing […]

15 07, 2013

Using B2B Buyer Personas to Accelerate Your Content Marketing

By |July 15th, 2013|Blogs, Interview 12 Blogs, Interview 18 Blogs, Interview 6 Blogs, Interview 7 Blogs, Strategy, Strategy Blogs|2 Comments|

A buyer persona is essentially a profile that describes your ideal customer, enabling you to find, engage and convert prospects, as well as strengthen existing customer relationships. In conjunction with content marketing, knowing your buyers’ motivations and behaviors will help formulate the strategies you need to put in place to successfully connect with buyers.

While […]

11 07, 2013

Creating B2C Buyer Personas for Effective Content Marketing

By |July 11th, 2013|Blogs, Interview 12 Blogs, Interview 19 Blogs, Interview 6 Blogs, Interview 7 Blogs, Strategy, Strategy Blogs|1 Comment|

You’ve completed your company profile and defined your goals. Sales and Marketing departments are poised with product and/or service information, you have a carefully designed website and you’re ready to get out there and market!

But who do you market to in order to get the best response to your content marketing efforts? Do you […]

18 06, 2013

How to get the C-Suite Sweet on Content Marketing

By |June 18th, 2013|Blogs, Interview 10 Blogs, Interview 14 Blogs, Interview 8 Blogs, Strategy, Strategy Blogs|0 Comments|

Sometimes the last holdout in moving from traditional marketing to content marketing is the C-suite executives or stakeholders who may not be completely sold on content marketing. Sales, Marketing and IT are generally geared up for making it happen, (maybe even in agreement about what must be done), but then they hit THE WALL.

A […]

17 05, 2013

Consumer-driven Content Marketing

By |May 17th, 2013|Blogs, Interview 11 Blogs, Interview 12 Blogs, Interview 15 Blogs, Interview 19 Blogs, Strategy, Strategy Blogs|0 Comments|

We all know the balance of power has shifted from the advertiser to the consumer, right?

If you don’t know, you haven’t been paying attention for the last few years.

A Cisco Technology report from January 2013, quotes Laura Wade-Gery, Executive Director E-Commerce Multi-channel, Marks & Spencer: “Customers are firmly in the driving seat in today’s […]

13 05, 2013

Does Content Length Guarantee Positive SEO

By |May 13th, 2013|Blogs, Interview 14 Blogs, Interview 4 Blogs, Interview 5 Blogs, Strategy, Strategy Blogs|0 Comments|

While plowing my way through an extremely overwritten article, I came to a one-word response in the comments section at the close of the article–flensing. I figured that unfamiliar word must be packed with meaning if it conveyed all that the other reader had to say, so I looked it up. I was treated […]