Strategy Summaries

4 11, 2013

Nonprofits Benefit From Strategic Content Marketing Planning

By |November 4th, 2013|Interview 20, Strategy, Strategy Summaries, Summaries|0 Comments|

“Content marketing is the heart and soul of all your marketing. In essence, it’s a synonym for branding because your content defines you. It’s all of your marketing, all of your branding and all of your social media.” – Claire Axelrad, Clairification.com
Content Marketing is the Whole Enchilada

With content marketing, the goal is to create […]

19 09, 2013

A Content Marketing Strategy is Essential to Meeting Goals

By |September 19th, 2013|Interview 16, Strategy, Strategy Summaries, Summaries|0 Comments|

“The strategy phase usually consists of me telling clients to stop what they are doing and take a couple of steps back and start thinking of things from a little different perspective.”

Not exactly what you’d expect as a first step in strategy planning! Mark Smiciklas, of Intersection Consulting, is a firm believer that goals […]

19 09, 2013

Content Strategy Drives Value for Content Marketing

By |September 19th, 2013|Engage, Engage Summaries, Interview 13, Strategy, Strategy Summaries, Summaries|0 Comments|

All dressed up and nowhere to go. That may be the case for an occasional Saturday night, but it’s certainly not what you want for your content. Yet, many businesses begin creating content without first having a defined strategy, without a clear plan for what they’re going to do with their content.

Combining content strategy […]

5 09, 2013

Fueling a Content Marketing Strategy with High Value Content

By |September 5th, 2013|Interview 15, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing needs a solid content strategy, the second step of the content marketing lifecycle. Both high value content and a deliberate strategy are necessary for a content marketing initiative to meet its potential. Great content without an orchestrated strategy won’t accomplish your goals, neither will a brilliantly planned strategy devoid of quality content […]

22 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 22nd, 2013|Interview 14, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that prove how content marketing has impacted the company’s bottom line. If it’s not evident that […]

30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

13 06, 2013

What Should the CIO Know About Content Marketing?

By |June 13th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 8, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing is not only about the efforts of the marketing team, but it will invariably involve the IT organization. The question is: What should the CIO know about content marketing and how can his team serve the needs of their customers?

Key Observations

The CIO needs to be aware of the content marketing lifecycle and […]

15 05, 2013

Is Content Marketing the Future of SEO?

By |May 15th, 2013|Interview 5, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Historic SEO
The last 10 years have seen dramatic changes in SEO strategies as maturing technology has produced increasingly more complex and sophisticated actions by search engines. Historic SEO was all about link building to your site to increase search rank. Reciprocal links—“you-link-to-me-I’ll-link-to-you”–was a thriving SEO practice until Google stepped in around 2006. Article Marketing […]

30 04, 2013

SEO & Content Marketing

By |April 30th, 2013|Engage, Engage Summaries, Interview 4, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

SEO – Who/ How/ Why

Almost any business can reap the benefits of an SEO initiative. Steve Wiideman, SEO director, expert and trainer mentioned the simplicity of SEO and who could gain value from an SEO effort. “If there’s a keyword that could drive traffic to your website, you’re going to benefit from SEO. Anybody—doctor, […]