Strategy Transcripts

28 10, 2013

Content Marketing Strategic Planning for Nonprofits

By |October 28th, 2013|Interview 20, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #20 Transcript – October 17, 2013
Participants: Claire Axelrad and Martin van der Roest

Martin van der Roest: Welcome. I’m Martin van der Roest with the Content Marketing Examiner where we continue to explore enterprise content marketing best practices. Joining me today is Claire Axelrad, who has an impressive background in working with nonprofits and […]

19 09, 2013

Optimizing Content Creation for Generational Marketing

By |September 19th, 2013|Interview 18, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #18 Transcript – September 11, 2013
Participants: David Erickson and Martin van der Roest

Martin van der Roest: Hi, I’m Martin van der Roest, the host of the Content Marketing Examiner. Joining me today is David Erickson. David has 18 years of experience in marketing and strategic communications, public relations, online media and advertising with […]

5 09, 2013

Strategy: The Bridge Between Goals and Content Marketing

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Interview #16 Transcript – August 28, 2013
Participants: Mark Smiciklas and Martin van der Roest

Martin van der Roest: Thank you for joining us today. My name is Martin van der Roest and I will be hosting this session of the Content Marketing Examiner. Joining me is Mark Smiciklas of Intersection Consulting. Mark has his business […]

27 08, 2013

High Value Content Fuels an Effective Content Marketing Strategy

By |August 27th, 2013|Interview 15, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #15 Transcript – August 23, 2013
Participants: Lee Traupel and Martin van der Roest

Martin van der Roest: Welcome! I’m Martin van der Roest, your host of the Content Marketing Examiner interview series. Today we welcome Lee Traupel of Linked Media Group. Lee is a repeat interviewee and has participated in earlier conversations. Welcome to […]

17 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 17th, 2013|Interview 14, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest

Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re going to be talking about the whole topic of return on investment, and joining me […]

5 08, 2013

How Can Content Strategy Drive Value for Content Marketing?

By |August 5th, 2013|Engage, Engage Transcripts, Interview 13, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #13 Transcript – July 26, 2013
Participants: Rahel Anne Bailie and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Rahel Bailie, of Intentional […]

12 06, 2013

What Should the CIO Know About Content Marketing?

By |June 12th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Interview 8, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|1 Comment|

Interview #8 Transcript – June 5, 2013
Participants: Scott Abel and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview, and joining me is Scott Able, […]

13 05, 2013

Is Content Marketing the Future of SEO?

By |May 13th, 2013|Interview 5, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #5 Transcript – May 1, 2013
Participants: Nicole Munoz, Nate Dame and Martin van der Roest

Martin van der Roest: Thank you both for taking time to be a part of this interview, collectively focused on the idea of “What is Content Marketing?” and looking at some of the best practices. I think we really […]

13 04, 2013

SEO & Content Marketing

By |April 13th, 2013|Engage, Engage Transcripts, Interview 4, Measure, Measure Transcripts, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #4 Transcript – April 10, 2013
Participants: Steve Wiideman and Martin van der Roest

Martin van der Roest: How did you get started in SEO?

Steve Wiideman: It was sort of by accident. I was doing web design for a number of clients back in the late 90s, and they were really happy with their beautiful, […]