Summaries

8 07, 2013

Content Marketing Metrics

By |July 8th, 2013|Interview 10, Measure, Measure Summaries, Summaries|0 Comments|

The theme of this interview, Content Marketing Metrics, is centered on the idea of, “What insights can be delivered to help the content marketing processes meet the goals of the organization?”

A common occurrence observed is the idea that folks get caught up in this rat race of “trying to make everything go up into […]

20 06, 2013

Content Marketing, Editorial Calendars and Consistency

By |June 20th, 2013|Editorial Calendar, Editorial Calendar Summaries, Interview 9, Publish, Publish Summaries, Summaries|0 Comments|

“A content war is taking place, and you will win the war with customer-focused content delivered consistently in various formats, by various authors and to a wide range of online destinations.”
-Rich Tehrani
Organizations that excel in their market space tend to remain consistent and concise with everything they do … including the delivery of their […]

13 06, 2013

What Should the CIO Know About Content Marketing?

By |June 13th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 8, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing is not only about the efforts of the marketing team, but it will invariably involve the IT organization. The question is: What should the CIO know about content marketing and how can his team serve the needs of their customers?

Key Observations

The CIO needs to be aware of the content marketing lifecycle and […]

11 06, 2013

Content Marketing Goals for B2B & B2C

By |June 11th, 2013|Goals, Goals Summaries, Interview 7, Summaries|0 Comments|

Cost of Conversion and Content Marketing Goals for B2B and B2C Companies

Establishing goals is the very first step within the content marketing lifecycle. Nothing can start until you have a solid plan of attack that will address the intended results of a content marketing strategy.Each company will have different criteria of expectations and goals. […]

7 06, 2013

Content Marketing and Editorial Calendars

By |June 7th, 2013|Editorial Calendar, Editorial Calendar Summaries, Interview 6, Summaries|1 Comment|

What is an Editorial Calendar?

Within a content marketing strategy, the editorial calendar is the tactical framework that guides the planning, coordination and production of the content needed not only for today, but for the coming week, next six months, or to a year from now. It’s like running a magazine: determine publication dates, line […]

15 05, 2013

Is Content Marketing the Future of SEO?

By |May 15th, 2013|Interview 5, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Historic SEO
The last 10 years have seen dramatic changes in SEO strategies as maturing technology has produced increasingly more complex and sophisticated actions by search engines. Historic SEO was all about link building to your site to increase search rank. Reciprocal links—“you-link-to-me-I’ll-link-to-you”–was a thriving SEO practice until Google stepped in around 2006. Article Marketing […]

30 04, 2013

SEO & Content Marketing

By |April 30th, 2013|Engage, Engage Summaries, Interview 4, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

SEO – Who/ How/ Why

Almost any business can reap the benefits of an SEO initiative. Steve Wiideman, SEO director, expert and trainer mentioned the simplicity of SEO and who could gain value from an SEO effort. “If there’s a keyword that could drive traffic to your website, you’re going to benefit from SEO. Anybody—doctor, […]

15 04, 2013

Content Marketing Goals for Non-Profit Organizations

By |April 15th, 2013|Goals, Goals Summaries, Interview 3, Measure, Measure Summaries, Produce, Produce Summaries, Summaries|0 Comments|

Content marketing goals for non-profits can, in some instances, be different from a for-profit business. One important goal for non-profits is building awareness, simply getting people to know all that they do. Getting their message out and telling their story with great content across all their social channels will help build an effective social […]

8 04, 2013

Exploring Content Marketing

By |April 8th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 2, Summaries|0 Comments|

The term “content marketing” is relatively new to the veteran marketing world and elicits various opinions as to what fully constitutes content marketing. Jon Wuebben defines content marketing as “a strategy designed to attract, acquire and engage a specific targeted audience, ultimately to drive them into a profitable customer action.” Processes include: Strategy and […]

8 03, 2013

What is Content Marketing?

By |March 8th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Interview 1, Publish, Publish Summaries, Summaries|0 Comments|

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring. Drilling down into the purposes of content marketing expands the definition by realizing that content marketing is critical to building your business, expanding your digital finger print, and providing measurements for ROI […]