Transcripts

28 10, 2013

Content Marketing Strategic Planning for Nonprofits

By |October 28th, 2013|Interview 20, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #20 Transcript – October 17, 2013
Participants: Claire Axelrad and Martin van der Roest

Martin van der Roest: Welcome. I’m Martin van der Roest with the Content Marketing Examiner where we continue to explore enterprise content marketing best practices. Joining me today is Claire Axelrad, who has an impressive background in working with nonprofits and […]

11 10, 2013

Content Marketing: Optimizing Content Production for Maximum Success

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Interview #19 Transcript – October 4, 2013
Participants: Nicole Munoz and Martin van der Roest

Martin van der Roest: Hi, I’m Martin van der Roest, publisher of the Content Marketing Examiner where we continue to pursue definition and clarity for best practices for content marketing. Joining me today is Nicole Munoz, CEO of Start Ranking Now, an […]

19 09, 2013

Optimizing Content Creation for Generational Marketing

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Interview #18 Transcript – September 11, 2013
Participants: David Erickson and Martin van der Roest

Martin van der Roest: Hi, I’m Martin van der Roest, the host of the Content Marketing Examiner. Joining me today is David Erickson. David has 18 years of experience in marketing and strategic communications, public relations, online media and advertising with […]

10 09, 2013

Good Content Has (Almost) Nothing to do With What You Sell

By |September 10th, 2013|Engage, Engage Transcripts, Interview 17, Produce, Produce Transcripts, Transcripts|0 Comments|

Interview #17 Transcript – September 5, 2013
Participants: Barry Feldman and Martin van der Roest

Martin van der Roest: Welcome! This is Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us. We’re jumping into the topic of producing content today, with Barry Feldman, and in particular we’re going […]

5 09, 2013

Strategy: The Bridge Between Goals and Content Marketing

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Interview #16 Transcript – August 28, 2013
Participants: Mark Smiciklas and Martin van der Roest

Martin van der Roest: Thank you for joining us today. My name is Martin van der Roest and I will be hosting this session of the Content Marketing Examiner. Joining me is Mark Smiciklas of Intersection Consulting. Mark has his business […]

27 08, 2013

High Value Content Fuels an Effective Content Marketing Strategy

By |August 27th, 2013|Interview 15, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #15 Transcript – August 23, 2013
Participants: Lee Traupel and Martin van der Roest

Martin van der Roest: Welcome! I’m Martin van der Roest, your host of the Content Marketing Examiner interview series. Today we welcome Lee Traupel of Linked Media Group. Lee is a repeat interviewee and has participated in earlier conversations. Welcome to […]

17 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

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Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest

Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re going to be talking about the whole topic of return on investment, and joining me […]

5 08, 2013

How Can Content Strategy Drive Value for Content Marketing?

By |August 5th, 2013|Engage, Engage Transcripts, Interview 13, Strategy, Strategy Transcripts, Transcripts|0 Comments|

Interview #13 Transcript – July 26, 2013
Participants: Rahel Anne Bailie and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Rahel Bailie, of Intentional […]

12 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 12th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Transcripts, Engage, Engage Transcripts, Interview 12, Publish, Publish Transcripts, Transcripts|0 Comments|

Interview #12 Transcript – July 3, 2013
Participants: Nate Riggs and Martin van der Roest

Martin van der Roest:  Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Nate Riggs, who is one […]

30 06, 2013

Content Marketing and Return on Investment

By |June 30th, 2013|Interview 11, Measure, Measure Transcripts, Transcripts|1 Comment|

Interview #11 Transcript – June 25, 2013
Participants: Warren Whitlock and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van der Roest, your host for today’s interview. Joining me is Warren Whitlock. Warren wrote the […]