2 05, 2013

Three Legs of Content Marketing

By |May 2nd, 2013|Content Marketing Lifecycle Videos, Interview 1 Blogs, Videos|0 Comments|

The terms social media marketing and content marketing are often used interchangeably, but are they really the same thing? If they’re not, how are they different, and what are the similarities that cause the confusion? Content Marketing Examiner consulted three industry experts, Russell Sparkman of FusionSpark Media, Tom Treanor of Right Mix Marketing, and […]

12 04, 2013

Exploring Content Marketing

By |April 12th, 2013|Content Marketing Lifecycle Videos, Interview 1 Blogs, Videos|0 Comments|

What is Content Marketing? This continues to be a hot topic in marketing circles today. Using Wikipedia’s definition as a springboard, the Content Marketing Examiner interviewed three industry experts, Russell Sparkman of FusionSpark Media, Tom Treanor of Right Mix Marketing, and Lee Traupel of Linked Media Group, to get their thoughts on the subject.