Martin van der Roest of the Content Marketing Examiner welcomes top marketing strategist, Nate Riggs, to discuss content marketing and social media marketing: the differences, the similarities and where they converge. Can you have one without the other or are both necessary for maximum value with a content marketing strategy? Nate contends that “…the real marketing force is the consumers,” which raises the question of what are best practices to reach these consumers using content marketing and social media?