Marketing has been around forever.

Over the years the semantics have changed, but buying, selling and meeting customer needs is nothing new. Strategies and methods have continued to evolve over the years, with advances being made by marketing pioneers who have pushed into uncharted territory and found gold.

MarketingProfs’ slide share of 16 Smarty Pants Who Changed Marketing highlights 16 such pioneers (aka: smarty pants) who stretched and even redefined the boundaries of existing practices and found new and better ways to manage business to advance industry practices.

In our era of content marketing, digital marketing and social media, looking back and seeing how “it all began” can be inspiring and encouraging. Don’t be afraid to take some risks and make things happen. You may end up being a “smarty pants” yourself, or at least the hero of your own content marketing efforts.


 Nuggets of marketing gold that apply to content marketing:

BE CREATIVE

  • Listen to your inner genius. If you have a plan or idea that no one has heard before, you might be onto something groundbreaking. 

DEFINE TARGET MARKETS

  • Know your audience and their needs. 

ANSWER QUESTIONS AND CONCERNS

  • Be one step ahead of your audience. Anticipate reactions and have a plan in place for any crisis that may arise. 

TRACK METRICS TO PROVE ROI (Return on investment)

  • Use data and details to lend credibility to your claims. 

USE EMOTIONAL CONNECTION, NOT DIRECT SELL

  • Use short movies to entertain and educate your customers rather than to boast about your product or service. 

MEET AUDIENCE NEEDS

  • Remember to help others. 

BRANDING INTEGRITY

  • Be authentic. Your audience expects you to be honest in your business. 

And last, but certainly not least…
CONTENT MARKETING IS A MARATHON, NOT A SHORT SPRINT. – Joe Pulizzi, Epic Content Marketing

  • Give your projects time to succeed. Trust in your project, and be patient. 

Join the Conversation:

  • How have these stories inspired you? 
  • What other marketing smarty pants have influenced you? 
  • What successes have you seen with your content marketing strategies? Can you see areas needing improvement? 

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