Join Martin van der Roest of the Examiner and Barry Feldman of FeldmanCreative.com for a lively discussion about creating engaging content. Barry shares many valuable insights and tactics for creating engaging content to help you even get around the problem of a boring product because, “good content isn’t about what you sell anyway. It’s sort of the intersection of the sweet spot, which is where you’re coming from overlapping with where your customers are coming from.” Engaging content hinges on deeply understanding your customers and talking about what your customer wants.
Good Content Has (Almost) Nothing to do With What You Sell – Podcast
About the Author: Martin van der Roest
Martin van der Roest is Co-founder, President and CEO of Cadence9. Prior to Cadence9, Martin has been involved in launching and managing a number of software technology firms over the past 25 years.
He has participated at all levels of the business including product development, implementation, and consulting. He has written for almost every industry magazine on the market and has been a regular speaker at several industry conferences. Today, Martin works closely with partners and other entrepreneurs in identifying and bringing to market value-add solutions.
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