Join Martin van der Roest of the Examiner and Barry Feldman of FeldmanCreative.com for a lively discussion about creating engaging content. Barry shares many valuable insights and tactics for creating engaging content to help you even get around the problem of a boring product because, “good content isn’t about what you sell anyway. It’s sort of the intersection of the sweet spot, which is where you’re coming from overlapping with where your customers are coming from.” Engaging content hinges on deeply understanding your customers and talking about what your customer wants.