Rahel Anne Bailie

PresidentIntentional Design, Inc.
Rahel Bailie is the Founder and President of Intentional Design Inc., a micro-consultancy that focuses on performance improvement for communication products. The core practice area is the development of targeted content strategies that will have a positive business impact. These strategies touch on the interrelated areas of structured content development, user-centered design, and content management. By relating all decisions to business objectives and user needs, the business value of the improvement project becomes the lens through which all activities are focused.

Rahel’s experience gives her an intimate understanding of end-to-end processes, from requirements-gathering to implementation. She is a Fellow of the Society for Technical Communication, and holds memberships in various associations to stay current in pertinent practice areas. She is considered a thought leader, and presents on the topic of content strategy at conferences around the world. Rahel is also the co-author of the book, Content Strategy: Connecting the dots between business, brand, and benefits, and a co-producer of the Content Strategy Workshops events.

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Website: IntentionalDesign.ca