Robert Rose

Chief Strategist
Chief StrategistContent Marketing Institute
Robert Rose is Chief Strategist at the Content Marketing Institute. His mission is to transform marketers into stellar storytellers.

Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. In the mid 90’s, Robert developed some of the first Web strategies in the country for clients such as Mediamark Research and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web. He’s helped large companies such as AT&T, KPMG, Staples, PTC and Petco tell their story more effectively on the Web. He helped develop digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon and NBC.

Robert is Senior Contributing Analyst for Digital Clarity Group, and a featured writer/guest blogger for online magazines iMedia Connection, Fierce Content Management and CMSWire.

He is a featured writer and speaker at technology and marketing events around the world. His book, Managing Content Marketing, was the number one marketing book on Amazon for two weeks. He is also a contributing author to Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually.

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