What is Content Marketing?

Meet the Experts

Interview 1 Highlights

March 6, 2013 – The definition of content marketing has been evolving over time as businesses large and small attempt to adopt its best practices for marketing success. The Examiner posits that content marketing is best practiced as a seven-step lifecycle consisting of Goals, Strategy, Calendar, Produce, Publish, Engage and Measure. Three industry experts join Martin van der Roest of the Examiner to explore the question, “What is Content Marketing?” Tom Treanor of Right Mix Marketing, Russell Sparkman of FusionSpark Media, and Lee Traupel of Linked Media Group share their insights around the classic definition of content marketing.

Russell: “I often refer to the ‘competitive comparative.’ If you’re not in your space using the best possible content as the basis of engaging audiences, more than likely your competitor is.”

Tom: “The way I explain it to clients is a three-legged stool: 1) Content, where you create your content, 2) SEO (Search Engine Optimization), and 3) Distribution/Social Media. If you’re missing a leg, you’ll have a hobbled content marketing strategy.”

Lee: “Content marketing is extremely critical to building business. I think the challenge for business today is to develop content that informs and engages. That’s sort of the litmus test for high quality.”

Key Take Aways

  • Content marketing is critical to building your business
  • If you’re not participating in content marketing in your space, your competitor is
  • Develop customer-centric content that engages and informs
  • Think like a marketer, act like a publisher

Interview 1 Assets

  • What is Content Marketing?

What is Content Marketing?

  • March 8th, 2013

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring. Drilling down into the purposes of content marketing expands the definition by realizing that content marketing is […]

What is Content Marketing?

  • March 6th, 2013

Interview #1 Transcript – March 6, 2013
Participants: Russell Sparkman, Tom Treanor, Lee Traupel and Martin van der Roest

Martin van der Roest: I’d like to set the stage with a definition by Wikipedia. It does represent an interesting springboard to […]

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