Converging Content Marketing and Social Media Marketing

Interview 12 Highlights

July 3, 2013 – Social media and content marketing need each other for a comprehensive marketing plan. Content is the substance of the strategy, social media is the illuminator of that content and the force that drives customer interaction. In talking with Martin van der Roest of the Examiner, Nate Riggs sums up the symbiotic relationship: “The real marketing force is the consumer. Your content needs to be telling the right stories, keeping them engaged by being compelling, personal, timely and relevant.”

Keys to success for content marketing and social media:

  • Define your target audience – intimately know who you are talking to, what they want to hear and where they are online
  • Own your marketing space online – have control of your content and promote your own channels for maximum engagement
  • Streamline your marketing — consistent, habitual processes facilitate approvals, production flow
  • Get everybody on board – combining content marketing and social media requires being active in social media
  • Measure your results – metrics tracked need to tie to business goals and objectives

Key Take Aways

  • The real marketing force is the consumer who is out there talking
  • Social media is the tool that illuminates the content being produced
  • You can’t do social media for your business if you can’t do it on your own
  • Metrics you track need to be tied to your objectives or goals

Listen Now

Interview 12 Assets

  • Converging Content Marketing and Social Media Marketing

Converging Content Marketing and Social Media Marketing

  • July 30th, 2013

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent […]

Converging Content Marketing and Social Media Marketing

  • July 12th, 2013

Interview #12 Transcript – July 3, 2013
Participants: Nate Riggs and Martin van der Roest

Martin van der Roest:  Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van […]

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